This paper sheds light on tourists emotional experiences on holiday, which are central to increase our understanding of tourist behavior. Tourists usually travel to cities with good impression. Choosing a travel destination is definitely a complicated decision-making process for tourists. For safety concerns, some tourists intentionally visit somewhere familiar and nearby, but avoid nations or areas with high crime rates or political instability. A wide range of perceptions governs the desirability and appeal of a destination to the potential traveler. The importance of investigating perceptions of travel risks has been recognized with in a number of different disciplines, such as psychology, sociology, criminology and marketing. It is often assumed that perceptions of safety and security may influence individuals destination choice. Consumers use information gathered from various sources like word of mouth, different forms of media, guidebooks, talking to friends and relatives, to form a perception of a particular destination. This is a quantitative study conducted in Malaysia. The respondents who participated in this research were the nationals of Malaysia, India, China, Indonesia, Australia, and France, etc. The study found that most holidaymakers perceive earthquake, tsunami, SARS, terrorist activities, swine flu as risk. The results of the study suggest that safety, peace and stability are major concerns for tourists while choosing their travel destination.

This paper examines the effects of the moderating variables age and gender on the acceptance and use of tablet menus in casual dining restaurants. Following an extended version of the UTAUT model, this study employs five determinants of intentions to use: performance expectancy, effort expectancy, social influence, facilitating conditions, and hedonic motivation. Personal distinctions like age and gender are significant in understanding how and why consumers make distinctive choices for technology embracement. A survey instrument collected customer data (n = 437) visiting casual dining restaurants in the Klang Valley in Malaysia. Data were analyzed using structural equation modeling to test the validity of the moderating hypotheses. The moderating effects of age and gender were tested utilizing a multi-group analysis. The findings confirm that age is the primary dependable demographic indicator of self-service technology utilization by customers. The study found that young consumers, compared to elderly consumers, tend to have a more positive approach toward embracing technology. Similarly, gender is also a discrete individuality that influences people’s objectives to embrace novel technology. Findings suggest that men are more likely to have progressed computer abilities in contrast to women.

This study investigates the link between the different service characteristics that have an influence on customer satisfaction in university cafeteria food services. A conceptual model comprising of different variables like food and beverage quality, service quality, food choice, price and value equality, and ambience were studied for customer satisfaction to explore the relationship among them. This study examined how dining experiences influence the satisfaction and loyalty of both non-mature (students) and mature (staff) customers, in order to find their similarities and differences within the context of university cafeteria services. The study was conducted at Taylor’s University in Malaysia by using a quantitative research approach, and 231 students and 63 staff members of the university participated in the study. The findings reveal that the various quality factors considered in the study are positively correlated with customer satisfaction and have a significant impact on the satisfaction level of both students and staff who dined at the university cafeteria. It could be concluded from the results that the influence of price offered at the university cafeteria had a significant effect on respondents’ loyalty. The result of this study offers a direction towards better the services and facilities, which lead to an increase of the competitive influence of the restaurant business in the marketplace.

Food business has become a popular trend for entrepreneurs these days. However, it seems that many entrepreneurs do not know how important is the first impression and the services offered to their guests. Consequently, many restaurants have a generally poor service, and therefore, many are closed as soon as they are opened. This study concerns more on how the first impression works in a fine-dining restaurant; hence, restaurateurs will able to know how to build on a customer’s good first impression. Previous studies, experts’ opinions, and the theories related to the topic of this study were referred and used in this study. The study was carried out in restaurant ‘C’, located in Tampere, Finland. Samples were collected from the guests who visited the restaurant ‘C’. This study contributes new knowledge regarding the first impression, and how it affects the customers’ decision behaviour as well as three different types of service clues (mechanic, humanic, and functional clues) and how they influence the customers’ perception.

Nowadays, smartphones are ubiquitous. People spend many hours daily on their smartphones or other digital gadgets. Unlike other electronic devices, smartphones enable such functions almost anytime and anywhere, with numerous consequences for our daily lives. Surfing social network sites or instant messaging can impair well-being and is related to clinical phenomena like depression. The proliferation of social networking platforms has resulted in a rise in usage frequency among young adults. Digital detox interventions have been suggested as a solution to reduce the negative impacts of smartphone use on outcomes like well-being or social relationships. Keeping in touch with their smartphones during lectures hinders students' learning experience. The primary objective of this study is to assess how digital detoxification affects student learning within higher education establishments. The research also delves into the prevalence of digital detoxification among university students, shedding light on their comprehension of social media detox and potential mental health consequences.