Low-carbon travel is considered as one of the most important strategies to reduce transportation carbon emissions, and its success is decided by the active participation of residents. Based on the theory of planned behavior (TPB) and Attitude-Behavior-Context theory (ABC), this study explores the influencing factors and formation paths of individual low-carbon travel behavior, and analyzes low-carbon travel behavior regarding both daily commuting from residence and tourism destinations. This study collects a sample of 506 respondents and uses Mplus 8.0 to examine the hypotheses. Empirical research results indicate that: (1) A certain gap exists in the individuals’ low-carbon travel behavior between daily residence and tourism destination. Differences exist in direct effects, mediating effects and moderating effects. (2) Low-carbon travel behavioral intention plays a significant mediating role in both daily residence and tourism destination, especially the former. Regarding daily residence, individuals’ attitude, subjective norms and perceived behavioral control have a positive effect on behavior through behavioral intention. Regarding tourism destination, only the attitude-low-carbon travel behavioral intention-behavior path is significant. (3) Situational factors play a significant positive moderating effect on the relationship between low-carbon travel behavioral intention and behavior, especially in tourism destination. This study reveals the internal mechanism of individuals’ low-carbon travel behavior and the differences between travel in daily life and tourism, helping to deepen understanding of individuals’ low-carbon travel behavior and providing guidance for promoting individuals’ low-carbon travel.
Facing resource constraints and fierce competition, it is relatively difficult for small firms to achieve product innovation to gain sustainable development independently. Previous studies have explored the positive relationship between social capital and product innovation, yet there is still a lack of a comprehensive understanding of the underlying mechanism and the boundary conditions. Drawing upon the dynamic capabilities framework, we expect that absorptive capacity and marketing capability will mediate the relationship between social capital and new product development. Moreover, since product innovation is considered a process of learning, we also examine the moderating effects of explorative learning, and exploitative learning within moderated mediation models. Employing a sample of 221 small firms based in China, we find that social capital is indeed positively associated with new product development and is simultaneously fully mediated by absorptive capacity and marketing capability. Furthermore, the impact of absorptive capacity on new product development is amplified when a condition of explorative learning exists. This study, therefore, advances the current understanding on the predictors of innovation and enriches the dynamic capabilities theory, and also provides empirical support for the sustainable development of small firms.