Nevena Majstorović has been employed at the Zlatibor Tourism Organization as an Analyst for the promotion of tourist offers since 2015. Until now, she has participated in several scientific and professional conferences, and she was previously a member of the working group for the development of the Program for Developing Tourism in the Tourist Region of Western Serbia 2020–2025. Her main fields of scientific interest and research are tourism development, sustainability in tourism, tourism geography, marketing and management in tourism, protected areas in the function of tourism development, and new technologies in tourism. Education history: University of Belgrade, Faculty of Geography (Undergraduate studies), Belgrade, Serbia (2010-10 to 2014-10); University of Belgrade, Faculty of Geography (Master's studies): Belgrade, Serbia (2014-10 to 2015-09); University of Belgrade, Faculty of Geography (PhD studies): Belgrade, Serbia (2018-10 to present).