This study aims to investigate the behavior of consumers in rural mountain tourism, with a particular focus on sustainability and durability. Questionnaire surveys were conducted in 2022 in Bucharest during the national tourism fair, collecting responses from 212 visitors based on their availability to participate. Our purpose was to gather their opinions on visiting the rural areas of the Carpathian Mountains in Romania and to reveal distinct patterns in tourist preferences. The responses were analyzed using the Statistical Package for the Social Sciences (SPSS) 20.0, where descriptive analyses and the Mann–Whitney U test were performed. The study results indicated that perceptions and service satisfaction vary based on demographic and economic characteristics. Women slightly favored higher-quality accommodations and dining services, while lower-income and secondary-educated respondents expressed higher contentment with local hospitality. This research emphasizes the need for a nuanced approach to tourism services that promotes local community engagement and sustainable practices to ensure long-term environmental and economic viability. There is a clear need to develop tourism strategies that align with sustainability principles, ensuring that the Carpathian Mountains region remains attractive and resilient for future generations.

This study explores how rural tourism destinations in the Eastern Carpathians of Romania have recovered in the aftermath of the COVID-19 pandemic. Using data from 2016–2019 and 2021–2023, five core indicators—tourist arrivals, overnight stays, accommodation capacity, occupancy rates, and active units—were analyzed at the local level. Based on these indicators, a cluster analysis was conducted for us to identify groups of communes with similar tourism performance profiles. After clustering, composite indicators were calculated to track how each group evolved over time. The findings show that recovery has not been uniform: while some destinations bounced back or even improved, others continue to face structural challenges. These results suggest that local infrastructure, destination type, and governance capacity all play a role in shaping recovery paths. The paper offers a spatial overview of rural tourism dynamics and highlights the value of using data-driven tools for understanding uneven development in post-crisis contexts.

Choosing a rural destination today often comes down to one thing: how authentic it feels. In countries like Romania, where tradition is still woven into daily life, travelers are looking for something real and sustainable—but what exactly does that mean? And how can we measure it? This study takes a different approach. We created an Authenticity Index using fuzzy logic, a method that makes space for in-between answers and soft boundaries. It helped us capture how people actually perceive things like local food, architecture, and natural scenery—without forcing their opinions into rigid categories. We tested the index with real guest feedback from rural accommodation. The results showed that guests consistently valued sensory experiences—like nature and food—more than activities that required deeper cultural involvement, such as workshops or folk demonstrations. Instead of just producing a number, the index turned out to be a guide. It gives hosts a better idea of what really matters to their guests—even when those preferences are not always easy to define. More than that, it brings together what theory says with what visitors actually feel, supporting more sustainable tourism practices. And in rural tourism, that connection can make all the difference.