The world is not on track to achieve Agenda 2030—the approach chosen in 2015 by all UN member states to engage multiple stakeholders for the common goal of sustainable development. The creation of the 17 Sustainable Development Goals (SDGs) arguably offered a new take on sustainable development by adopting hybrid and principle-based governance approaches, where public, private, not for profit and knowledge-institutions were invited to engage around achieving common medium-term targets. Cross-sector partnerships and multi-stakeholder engagement for sustainability have consequently taken shape. But the call for collaboration has also come with fundamental challenges to meaningful engagement strategies—when private enterprises try to establish elaborate multi-stakeholder configurations. How can the purpose of businesses be mitigated through multi-stakeholder principle-based partnerships to effectively serve the purpose of a common sustainability agenda? In selecting nine scholarly contributions, this special issue aims at advancing this discourse. To stimulate further progress in business studies, this introductory essay, furthermore, identifies three pathways for research on multi-stakeholder engagement processes in support of the Decade of Action along three coupling lines: multi-sector alignment (relational coupling), operational perception alignment (cognitive coupling) and goal and strategic alignment (material coupling).

Businesses are eager to present themselves as honest and reliable corporate citizens who care about the overall well-being of society. This article researches whether different role conceptions of businesses regarding social issues are related to their success in dealing with social demands. Do socially active companies have a better social reputation than inactive companies? This relationship is determined by first extracting the social role conceptions of the companies from their Corporate Social Responsibility reports and then comparing this data to their social reputations. The analysis shows that there is indeed a relationship between these two variables. Companies with a broad social role conception score significantly better on their social reputations than companies with a narrow role conception. Social role conceptions therefore matter when dealing with social demands.

The problem of regional economic development is closely related to the ability of organizations in that region to innovate. Research has shown that this ability differs between regions and is even influenced by the characteristics of a region. The milieu of innovation thesis suggests that several different regional factors affect the innovativeness of a region. The hypotheses of this present research are based on this assumption. The innovation of a region depends on the following factors, all of which have a positive impact on regional innovativeness: (1) wealth, (2) the development of gross domestic product (GDP), (3) cultural diversity, (4) the talent of the population and (5) the density of the population. The research is based on data compiled from Eurostat and national-regional data from all European Union countries. We used linear regression methods to analyse the data. The data analysis provides support for hypotheses 1, 3, 4 and 5. That means that wealth, cultural diversity, talent and density do have a positive influence on innovation. However, hypothesis 2 has been rejected. There is indeed a strong, negative correlation of GDP with innovation. A further in-depth qualitative analysis of regional characteristics explains the results of the regression analysis.

Network interaction is embedded in social settings, which allows for the development of trust. Trust is supposed to be an efficient functional equivalent of contracts, guarantees, insurances, safeguards, etc. Trust between actors reduces transaction costs. However, trust cannot be introduced and enforced within interaction relationships. It is argued that trust is more likely to occur and to be prevalent when actors have the spatial capability for personal, direct interaction. Thus, proximity and trust are supposed to be positively related to each other. Proximity is strongly interrelated with embeddedness. In the discussion about morality in organisations, there is an assumption we referred to as the 'moral spill-over effect': it is impossible, it is said, to restrict moral competencies and moral behaviour to one particular situation, environment, or topic. However, we argue that, even though trust is a term that is described in moral theory, trust and morality are not necessarily positively correlated. This means that even if embeddedness and proximity in a network lead to an increase of trust between network partners, it does not necessarily produce moral spill-over effects. Thus, proximity and morality do not necessarily have to be positively correlated with each other. The influence of proximity on morality can be positive or negative, depending on the social surrounding in which network collaboration is embedded.