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Volunteering is a way to express civic behavior, including pro-environmental behavior such as buying products with recycled content. The purpose of this research is to understand the differences between individuals involved in volunteering activities and individuals who have never been involved in volunteering activities. In order to do this, dimensions are analyzed by categories of public: the general public, individuals involved in volunteering activities (volunteers), and individuals who have never been involved in volunteering activities (non-volunteers). Qualitative methods, based on in-depth interviews; and quantitative methods, based on Anova, Independent Samples T tests, factor analyses, and regression analyses have been combined. The sample included 469 respondents. The general dimensions of buying decisions are: product features, social values, promotions, low risk, uniqueness, and affordable price. The volunteers’ dimensions of buying decisions are product features, social values, uniqueness, benefits, and promotions. The non-volunteers’ dimensions of buying decisions are product features, uniqueness, credibility support, promotions, and low risk. In the conclusions section, implications are presented using specific communication for each of the three public categories, based on important resulting dimensions for each public.
Claudia Stoian (Bobâlcă); Oana Țugulea; Liviu-George Maha; Claudia-Ioana Ciobanu. What is Different about Volunteers? A Study on Factors of Buying Decisions of Products with Recycled Content. Sustainability 2018, 10, 1631 .
AMA StyleClaudia Stoian (Bobâlcă), Oana Țugulea, Liviu-George Maha, Claudia-Ioana Ciobanu. What is Different about Volunteers? A Study on Factors of Buying Decisions of Products with Recycled Content. Sustainability. 2018; 10 (5):1631.
Chicago/Turabian StyleClaudia Stoian (Bobâlcă); Oana Țugulea; Liviu-George Maha; Claudia-Ioana Ciobanu. 2018. "What is Different about Volunteers? A Study on Factors of Buying Decisions of Products with Recycled Content." Sustainability 10, no. 5: 1631.
Addressing the debated topic of credibility in online sales, the present study analyses buyer's perspective. The study develops from the literature to test and refine a multi-dimensional measurement of e-shops credibility. Consumer's criteria for assessing e-shops credibility are empirically examined with 817 Romanian student participants. Detailed approach and methodology, as well as the results obtained, research conclusions, limitations, and implications, are presented. The study advances an instrument which reveals new dimensions of establishing credibility although most aspects were found to be similar to results previously presented in other studies. The proposed instrument offers a new multidimensional measurement and knowledge resources for business committed to using Internet advantages, and it might be viewed as a strategic tool which enables e-shops owners to strengthen their market presence, e-sales and customer base through an adequate management of the knowledge regarding online credibility.
Oana Țugulea; Alexandru Ioan Cuza University of Iasi; Andreia Gabriela Andrei; Claudia Stoian Bobâlcă; Adriana Manolică. Online Buyer's Perspective of E-shops Credibility: Measurement Dimensions. Management Dynamics in the Knowledge Economy 2017, 5, 641 -661.
AMA StyleOana Țugulea, Alexandru Ioan Cuza University of Iasi, Andreia Gabriela Andrei, Claudia Stoian Bobâlcă, Adriana Manolică. Online Buyer's Perspective of E-shops Credibility: Measurement Dimensions. Management Dynamics in the Knowledge Economy. 2017; 5 (4):641-661.
Chicago/Turabian StyleOana Țugulea; Alexandru Ioan Cuza University of Iasi; Andreia Gabriela Andrei; Claudia Stoian Bobâlcă; Adriana Manolică. 2017. "Online Buyer's Perspective of E-shops Credibility: Measurement Dimensions." Management Dynamics in the Knowledge Economy 5, no. 4: 641-661.
The purpose of the research is to identify the factors affecting online satisfaction. As a research method, we applied a quantitative survey based on a questionnaire. The sample consists of 532, students at Faculty of Economics and Business Administration, aged between 19-26 years, who buy online various products from the Internet. In order to identify the dimensions of online satisfaction, we used exploratory factor analysis with SPSS 17.0, with Principal Components as extraction type and Varimax as rotation method. Nine dimensions of online satisfaction were identified, namely: products corresponding to the online description, good price, comfort, easily accessible information, personal data security, good design, support, personalization, and website awareness.
Claudia Bobâlcă; Oana Ţugulea. What are the Dimensions of Online Satisfaction? Review of Economic and Business Studies 2016, 9, 45 -59.
AMA StyleClaudia Bobâlcă, Oana Ţugulea. What are the Dimensions of Online Satisfaction? Review of Economic and Business Studies. 2016; 9 (2):45-59.
Chicago/Turabian StyleClaudia Bobâlcă; Oana Ţugulea. 2016. "What are the Dimensions of Online Satisfaction?" Review of Economic and Business Studies 9, no. 2: 45-59.