Anita Zehrer

Dr. Anita Zehrer

orcid

Research Focus & Metrics

Academic Career Length

23Years (2004-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 October 2013 in Annals of Tourism Research
Verified
Journal Article
Closed access
PBPierre Benckendorff
Pierre Benckendorff
AZAnita Zehrer
Anita Zehrer

10 December 2013 in Journal of Travel Research
Verified
Journal Article
Closed access
KHKirstin Hallmann
Kirstin Hallmann
AZAnita Zehrer
Anita Zehrer
SMSabine Müller
Sabine Müller
The purpose of this study is to develop a destination image model that shows how the overall destination image of a winter sports destination is defined and how it affects the intention to revisit. The article undertakes a review of the relevant literature and develops a structural equation model for destination image, which is tested with data from a survey of n =795 winter sports tourists in Oberstdorf (Germany) and Saalbach-Hinterglemm (Austria), collected between February 14 and 28, 2011. The model depicts that destination image is a multidimensional concept including important sports characteristics and has an impact on tourists’ intention to revisit the winter sports destinations. Practical implications for tourism marketers, for instance, include that more structural development and architectual changes have to be implemented carefully to maintain the tourists’ perception of landscape or their overall image of the destination.

16 August 2011 in Journal of Travel Research
Verified
Journal Article
Closed access
VMVincent P. Magnini
Vincent P. Magnini
JCJohn C. Crotts
John C. Crotts
AZAnita Zehrer
Anita Zehrer
Distinct from satisfaction, delight occurs when a customer receives a positive surprise beyond his or her expectations. Because of strong correlations with repurchase intention and positive word of mouth, customer delight is a quintessentially germane topic of inquiry. This study illustrates that determinants of customer delight in tourism venues can be identified through travel blog analysis. Using the hotel sector as the context, this research text-mines and content-analyzes 743 pertinent travel blogs that contain the phrase “pleasant surprise,” “delightful surprise,” excellent surprise,” or “positive surprise” and finds that the most frequent cause of guest delight in the hotel sector appears to be customer service, followed by cleanliness. In addition, this study also finds that triggers of delight are statistically different for domestic versus international travel and for travelers to more-developed versus less-developed countries. Based on the study’s findings, the article concludes with a presentation of managerial and research implications.

1 February 2011 in Tourism Management
Verified
Journal Article
Closed access
AZAnita Zehrer
Anita Zehrer
JCJohn C. Crotts
John C. Crotts
VMVincent P. Magnini
Vincent P. Magnini

1 December 2016 in Journal of Hospitality and Tourism Management
Verified
Journal Article
Closed access
AZAnita Zehrer
Anita Zehrer
FRFrieda Raich
Frieda Raich

1 May 2004 in Journal of Travel Research
Verified
Journal Article
Closed access
HPHarald Pechlaner
Harald Pechlaner
AZAnita Zehrer
Anita Zehrer
KMKurt Matzler
Kurt Matzler
DADagmar Abfalter
Dagmar Abfalter
Attempts to assess the quality of academic publications have been increasing lately. Due to the number of existing journals, it is hard to make a representative selection and to find criteria for determining quality. Hence, questions arise, including what sort of journals are more important in terms of reputation, readership frequency, and relevance to scientific research and practice. Recent studies on journal rankings have been carried out on the basis of both objective data (citation counts) and the quality perceptions of experts. This study attempts a rating of tourism and hospitality journals among the scientific community according to the journals’ readership frequency, scientific and practical relevance, overall reputation, and the importance of being published in the journals to the academic career of the respondents.