Objetivo. Evaluar el impacto de diferentes advertencias sanitarias (AS). Material y métodos. Se analizaron datos de la Encuesta Internacional para el Control del Tabaco (ITC Survey), un estudio de fumadores adultos en Brasil, Uruguay y México, tres países con distintas AS (con imágenes de sufrimiento humano y órganos enfermos; con imágenes abstractas del riesgo; mensajes de solo texto, respectivamente). Se analizó prominencia e impacto cognitivo de las AS. Resultados. Las AS de Uruguay (que era el único país con AS en la parte frontal del paquete) tuvieron una mayor prominencia que en Brasil o México. En México, la gente que tenía un nivel de educación mayor eran mas propensos a leer mensajes de advertencia, mientras que educación no se asoció con prominencia en Brasil o Uruguay. Las AS de Brasil tuvieron un mayor impacto cognitivo y conductual que las AS de Uruguay o México. Las AS de Uruguay generaron un menor impacto cognitivo y conductual que las AS de sólo texto en México. En Brasil, los impactos cognitivos fueron los más fuertes entre fumadores con un bajo nivel educacional. Conclusiones. Este estudio sugiere que las AS tienen el mayor impacto cuando son prominentes (por ej. en el frente y la parte trasera del paquete) e incluyen imágenes emocionalmente llamativas que muestran impactos negativos en el cuerpo o sufrimiento humano debido al fumar.

Background: Single cigarette use and its implications have rarely been studied among adults. Objective: To assess perceptions, prevalence and correlates of single cigarette purchase behaviour and its relation to harm reduction. Design: Focus group transcripts and cross-sectional data were analysed. Setting and participants: Focus groups among convenience samples of adult smokers in two Mexican cities and a population-based sample of 1079 adult smokers from the International Tobacco Control Policy Evaluation Project in four Mexican cities. Main outcome measures: Purchase of single cigarettes last time cigarettes were bought, frequency of purchasing single cigarettes in the previous month and intention to quit in the next 6 months. Results: Focus group data indicated that smokers bought single cigarettes as a harm reduction strategy. Survey data indicated that 38% of participants purchased single cigarettes in the last month and 10% purchased them the last time they bought cigarettes, with more frequent consumption among young adults and those with lower income. Purchasing single cigarettes was independently associated with the frequency of using single cigarettes to reduce consumption and, less consistently, with the frequency of being cued to smoke after seeing single cigarettes for sale. Using single cigarettes to reduce consumption was positively associated with quit intention, whereas being cued to smoke by single cigarettes was negatively associated with quit intention. Conclusions: Study results suggest that some adult Mexican smokers purchase single cigarettes as a method to limit, cut down on and even quit smoking. Nevertheless, promotion of the availability of single cigarettes as a harm reduction strategy could provide additional smoking cues that undermine quit attempts and promote youth smoking.

Previous cross-sectional research has suggested single cigarettes could either promote or inhibit consumption. The present study aimed to assess the effects of single cigarette availability and consumption on downstream quit behavior.

The World Health Organization Framework Convention on Tobacco Control (WHO-FCTC) promotes the implementation of best-practices tobacco control policies at a global scale. This article describes features of the sociocultural and political-economic context of Mexico that pose challenges and opportunities to the effective translation of WHO-FCTC policies there. It also considers how strategic communication efforts may advance these policies by framing their arguments in ways that resonate with prevalent values, understandings, and concerns. A focus on a smoke-free policy illustrates barriers to policy compliance, including how similar issues have been overcome among Latino populations in California. Overall, this article aims to lay the foundation for comparative research from policy uptake to impact so that the scientific evidence base on tobacco control policies includes examination of how context moderates this process.