Purpose: – The purpose of this paper is to measure the relative degree of rejection or reluctance to try new foods of the Mexican consumers.Design/methodology/approach: – To measure the degree of acceptance or rejection that individuals have for foods that are unusual in their diets, a phobia scale was used to new foods developed by Pliner and Hobden (1992) Food Neophobia Scale (FNS). The authors also distinguished between individuals’ predisposition to taste new foods, “neo-phobic” (lower bias) and “neo-philic” (predisposition). Additionally social and demographic variables such as age, gender, monthly income level and marital status to discuss relations with the FNS scale were incorporated.Findings: – The results have shown that Mexican consumers show relatively low levels of phobia toward new foods, but there may be differences in accordance with the characteristics of the environment, the proximity of another culture or urbanization level have a significant influence on consumer attitudes.Originality/value: – In Mexico the development of new foods has increased, in a recent study 83 percent of respondents indicated they are interested in buying new foods on the market. Studies of novel foods phobia have been made in various international contexts, in Mexico, however, the exploration and understanding of consumer attitudes toward foods that are unusual in their diets is incipient. This study represents one of the first contributions in this regard and more so to focus specifically on the Mexican consumer.

Derivado del daño ambiental como consecuencia del uso excesivo de materias primas y alta demanda de los consumidores, es necesario buscar alternativas que ayuden a implementar un modelo de economía circular, la cual implica el aprovechamiento de los recursos y por ende, la reducción de desperdicios y así evolucionar del modelo lineal. Sin embargo, es vital comprender el significado de este concepto y así buscar estrategias que permitan aplicarlo. En este contexto, el objetivo de este estudio fue realizar una revisión de literatura sobre el concepto de economía circular y su situación en México. Como resultado, México se encuentra iniciando en temas de sustentabilidad y economía circular, es por esto que, es necesario elaborar un plan de acción donde organizaciones, gobierno y sociedad estén comprometidos en la transformación.

El tema asociativo es reconocido como herramienta de desarrollo rural, además es alternativa socio-empresarial para perfeccionar las capacidades humanas, para articular los mercados y crear economías de escala para pequeños y medianos productores rurales. El objetivo del artículo contempla analizar la conceptualización y procesos de asociatividad agropecuaria, con enfoque cualitativo, y con base en una revisión y análisis documental, conforme a las ideas expuestas y reflexionadas por otros autores. El aporte de esta investigación es de carácter académico, en tanto que estudia el estado del arte de la temática en cuestión.

En la actualidad, la medición de la relación causa-efecto de una situación intangible como la satisfacción del cliente ha estado tomando relevancia. Para ello, se manejan dos técnicas estadísticas: (1) modelos de ecuaciones estructurales (structural equation model—SEM, por sus siglas en inglés—) con matriz de covarianzas y (2) la técnica de mínimos cuadrados parciales (partial least squares —PLS, por sus siglas en inglés—), que determina, como técnica multivariante, la relación entre variables observables y latentes, con la finalidad de comprobar una serie de asociaciones planteadas. En esta línea, el presente artículo tiene como objetivo exponer de forma interpretativa cada una de las técnicas (SEM y PLS), por medio de un caso de estudio. Como resultado, una de las diferencias entre métodos es el procedimiento de estimación, ya que en SEM está orientado hacia la teoría, enfatizando la transición del análisis exploratorio al confirmatorio, y en PLS se orienta al análisis causal-predictivo en situaciones de alta complejidad, pero con poca información teórica. Ambos persiguen objetivos diferentes y no debieran ser excluyentes sino complementarios, lo que dependerá de los intereses que tenga el investigador y los objetivos del estudio para la aplicación de un procedimiento o de otro.

Historically, Mexico has distinguished itself by its strong participation in exports to the US market; however, the pork sector’s main destination is the Asian market, particularly Japan. Hence, this document aims to show the competitive position of Mexican pork in Japan during the period of 2000–2020, particularly by using Mexico, the United States, Canada, Denmark, and Chile as selected countries and considering these as the leading purveyors in the supply chain to the Japanese market. To achieve the proposed objective, a competitiveness analysis is developed through the Comparative Export Advantage methodology, strengthening it through the Constant Market Share (CMS). The results convey the growing competitiveness that Mexico is gaining in pork trade for the Japanese market, as well as globally. In addition, this research suggests that Mexican pork producers take the necessary steps toward increasing their level of competitiveness.

Nature-based tourism, such as whale watching and swimming with whale sharks, is rapidly growing worldwide. Although there is no clear classification, whale watching is often referred to as ecotourism or sustainable tourism. However, one of the key principles of true ecotourism is that it promotes, among other things, the generation of environmental education and awareness. The purpose of this research was to evaluate the effect of tourism activities with charismatic species in tourists’ environmental consciousness. The study was carried out in three stages via surveys to participants of two main activities (snorkeling with whale sharks and gray whale watching) in Baja California Sur, Mexico: 1) one before the activity where socio-demographic, circumstantial variables, and initial environmental awareness and pro-environmental behavior were measured; 2) one immediately after, evaluating aspects of the experience and awareness in the short term, and, 3) Four months later via e-mail to evaluate environmental consciousness in the long term. A total of 542 surveys were obtained in the first two stages, and 200 surveys in the third stage. A Structural Equation Model analysis was performed to test causal relationships between the activities and environmental consciousness. Our results show that the experience with a charismatic species had a significant and positive effect on short-term environmental awareness. However, there was no significant effect of the experience on their long-term environmental consciousness. Implications for the actors involved in nature-based tourism activities are discussed, highlighting the need to implement globally used strategies but applying them in the local context.