The aim of this paper is to assess the accessibility of flagship cultural attractions—that is, museums located in Krakow, a city with a rich historical heritage included in the UNESCO World Cultural and Natural Heritage List and distinguished by being a recipient of the Access City Award—for people with disabilities. This research shows the degree to which these museums have been adapted to receive visitors with disabilities. Assessments were also conducted with regard to access to the museums’ websites and the possibility for virtual tours of their collections. Out of a total of 50 museums, 31 were selected for this study, both leading museums in terms of attendance, such as Wawel Royal Castle, the National Museum, the Museum of Krakow, and the Wieliczka Salt Mine, and smaller ones such as the Aviation Museum. The research results indicate that Krakow museums are well-prepared for receiving people with physical disabilities and seniors but are less well adapted to receiving visually impaired and blind people and hearing-impaired and deaf people. Analysis of the museums’ websites showed that they are well-prepared in terms of compatibility and comprehensibility but that they received worse assessment scores with regard to their perceivability and functionality. Visitors to the museums are principally adults, adolescents, and seniors. People with disabilities make up 10% of all visitors.

The aim of the study is to identify research on inclusive tourism and its links with related research directions. For this purpose, a review of the literature available in the Scopus database was carried out using the VOSviewer bibliometric tool. The analysis included titles and abstracts of a selected group of articles that were assessed directly by the researchers. This process enabled the identification and characterisation of thematic clusters reflecting the most frequently undertaken research issues, and also allowed for the indication of research gaps and changes occurring over time. The results of the analysis are presented in the form of graphs and tables. In the discussion and final conclusions, significant connections of inclusive tourism are indicated. Although inclusiveness is an important objective of sustainable development, these terms were clearly linked in scientific research only in 2002, and since 2020, there has been a noticeable increase in these connections. The vast majority of studies are focused on the needs of people with mobility disabilities and seniors, but it has been noted that research is beginning to increasingly pay attention to other groups of individuals with special needs as well as the inclusion of marginalised social groups in tourism planning.

The aim of the paper is to assess the accessibility for people with disabilities of flagship cultural attractions, that is museums located in Krakow, a city with a rich historical heritage entered onto the UNESCO World Cultural and Natural Heritage List and distinguished by the Access City Award. The research shows to what degree the museums have been adapted to receive visitors with disabilities. Assessment was also conducted of access to the museums’ websites, and the possibility for virtual tours of their collections. The research results indicate that Krakow museums are well-prepared for receiving people with physical disabilities and seniors, but are less well adapted to receiving visually impaired and blind people, and hearing impaired and deaf people. Analysis of the museums’ websites shows that they are well-prepared in terms of compatibility and comprehensibility, but that they received a worse assessment for their perceivability and functionality. Visitors to the museums are principally adults, adolescents and seniors. People with disabilities make up 10% of all visitors.

The aim of the study is to identify research on inclusive tourism and its links with related research directions. For this purpose, a review of the literature available in the Scopus database was carried out using the VOSviewer bibliometric tool. The analysis included titles and abstracts of a selected group of articles that were assessed directly by the researchers. This process enabled the identification and characterisation of thematic clusters reflecting the most frequently undertaken research issues, and also allowed for the indication of research gaps and changes occurring over time. The results of the analysis are presented in the form of graphs and tables. In the discussion and final conclu-sions, significant connections are of inclusive tourism are indicated. Although inclusiveness is an important objective of sustainable development, these terms were clearly linked in scientific research only in 2002, and since 2020, there has been a noticeable increase in these connections. The vast majority of studies are fo-cused on the needs of people with mobility disabilities and seniors, but it has been noted that research is beginning to increasingly paying attention to other groups of individuals with special needs as well as the in-clusion of marginalised social groups in tourism planning.

In theoretical studies on the typology of tourists, various criteria for their identification can be found. A drawback of this approach is the lack of one common concept of tourist division, which would allow for comparing research results at various academic and marketing centers. There is a definition problem of tourism and the tourist themselves, the concepts often differing from each other, thus, there is no common ground on which the theories of the separation and division of tourists can be built. In the presented publication, a review of selected, varying tourist types have been conducted. Typologies of tourists are based on various criteria, ranging from sociological and psychological to demographic, geographic, economic, marketing and others often having an interdisciplinary basis. First of all, attempts were made to show the diversity of typological concepts presented in the world. They are used in scientific research but only refer to a small group of respondents and it is difficult to compare the results with other results based on other divisions. In conclusion, a new, proprietary division has been proposed, which, it seems, could be used by various academic centers, allowing greater possibilities for the comparison of research results in the area of tourism. It is based on the awareness and subjective understanding of the phenomenon of tourism which is interpreted differently in many areas and environments.

The aim of the article is to show to what extent local tourist organizations in Poland use their Facebook accounts for marketing communication. 84 out of 121 on the list published on the Polish Tourist Organization website participated in the study which was carried out using a diagnostic survey method. The results show that Facebook profiles are largely not run in accordance with the guidelines formulated in the literature and many organizations do not have their own account at all. Representatives of organizations declare that they are aware of the need for the greater involvement of social media in promotional activities but find such obstacles as a lack of financial resources and a lack of personnel who could professionally run them.