Online mothering is an arising and multifaceted phenomenon as the online world offers unique opportunities and risks in a particularly challenging period. The overall aim of this work is to investigate the features of the hashtag movement #itcouldbeme, which was born after a terrible news event concerning a newborn’s death, specifically concerning (a) the e-activation levels; (b) the emotional arousal; (c) the potential presence of deconstruction of stereotypes concerning intensive mothering. To investigate positioning, reactions, and emotions, a database of 394 online posts gathered from popular Italian social networks was created, manually codified, and analyzed through the chi-square test. The results enabled us to deepen the associations among these variables, thus revealing the opportunities for empowerment offered by the socio-cultural positioning, different emotional pathways, and adhesion to this online movement. Finally, implications for professionals and public health issues are discussed.

Within the realm of disinformation, across all media platforms, a crucial subject of interest seems to be immigration, which produces the so-called ‘racial hoaxes’. Racial hoaxes are closely linked to the spread of populist ideologies and ethnic stereotypes, both of which are psychosocial processes that, during health crises, could acquire particular features based on cultural differences. This study analysed the main contents of 239 racial hoaxes in relation to three main features: the country of origin (i.e., France, Italy and Spain), the stereotypical contents, and the COVID-19 pandemic period. The results highlight some similarities across these three countries but also peculiarities in terms of topics and stereotypical contents that were magnified during the pandemic period. The peculiarities of emerging racial hoaxes are discussed in relation to the stereotype content model and the literature on populist discourses, providing valuable information for use in psycho-educational intervention, policymaking and social integration efforts.