Dr. Rajarshi Debnath, an Assistant Professor specializing in Marketing at FORE School of Management in New Delhi, holds a B.E., MBA, and PhD from Vinod Gupta School of Management, IIT Kharagpur. His research interests encompass Customer Satisfaction, Customer Loyalty, Rural Marketing, and Digital & Social Media Marketing. Dr. Debnath has authored papers published in ABDC and Scopus-listed journals. He has presented his work at prestigious International Conferences hosted by institutions such as IIM Ahmedabad, IIM Calcutta, IIM Indore, and IIM Trichy. Additionally, he received financial support from IIT Kharagpur to present a research paper at an International Conference in the USA. He has edited a book titled "Innovation for Sustainable Future" (Bloomsbury India). Dr. Debnath has also served as a reviewer for journals including the Journal of Relationship Marketing (Taylor & Francis), Emerging Markets Case Studies (Emerald), and the International Journal of System Assurance Engineering and Management (Springer). His active engagement extends to conducting International Conferences, Workshops, and Faculty Development Programs. Furthermore, he has designed and delivered Value Added Courses on “Digital Advertising” and “Research.”