Understanding entrepreneurial intention among female students has become increasingly important for addressing gender disparities in business creation and fostering economic development. Pursuing to promote inclusive entrepreneurship and reduce gender gaps in business creation aligns with Sustainable Development Goals, particularly SDG 5 (gender equality). This study examines how demographic and social variables influence entrepreneurial intentions, with perceived gender discrimination as a potential mediating factor. Data were collected through an online survey employing a structured questionnaire and analyzed using logistic regression models incorporating mediation analysis. The sample consisted of 360 female students from a university in the South–East region of Romania. Among the six socio-demographic variables examined, marital status and income satisfaction emerge as significant predictors. The results indicated that married students expressed higher entrepreneurial intentions, while the participants with higher income satisfaction reported lower entrepreneurial intentions. Perceived gender discrimination was not a significant mediator in the tested model, and all calculated indirect effects were statistically non-significant. The findings of the study offer valuable insights for the design and implementation of local entrepreneurship policies as well as for university strategies and curricula adjustments to better support young women in their entrepreneurship endeavors.

The digital transformation of financial services has changed how customers interact with banks through electronic channels, yet the factors influencing channel choice between branch-based and digital banking are not entirely understood, especially in emerging European markets. This study investigates banking channel preferences over three consecutive years (2023–2025) in Constanta County, Romania, quantifying how perceived bank technologization and sociodemographic characteristics are associated with the likelihood of digital banking adoption in the e-commerce context. Using repeated cross-sectional survey data from 785 respondents, we applied pooled and year-specific logistic regression models to evaluate temporal effects and estimate the predictive contribution of a composite perception measure (TechScore). Results show that although digital banking usage increased from 87.7% to 92.4%, time alone did not significantly predict adoption. Technologization perceptions consistently increased the odds of digital banking use, with stronger effects in 2025. Age and living environment were significant determinants, while gender and relationship length were not. As digital financial services mature, perceived bank technologization becomes increasingly influential in channel-use decisions. The study contributes to the electronic commerce and technology acceptance literature by demonstrating the importance of perception-based predictors in digital banking contexts and highlights how perception-based evaluation shapes channel choice in digital service platforms, offering insights applicable to electronic commerce contexts where providers compete across physical and digital channels.

This cross-sectional mixed-methods study examines psychological, economic, and social factors associated with sustainable food choices and receptivity to behavioral interventions among adults in Romania. Conducted within the Erasmus+ FRAME project, the study used an online survey of 244 participants recruited through convenience sampling in May 2026. The questionnaire assessed cognitive biases, perceived cost barriers, social influences, information gaps and trust, and receptivity to interventions involving default portion sizes, social-norm messages, and choice-preserving nudges. Quantitative analyses identified positive associations between cognitive biases and perceived cost barriers, social influences and intervention receptivity, and information gaps and trust-related perceptions and intervention receptivity. Overall receptivity was slightly above the neutral midpoint, with greater support for autonomy-preserving nudges and default portion sizes than for plate-finishing norm messages. Qualitative findings highlighted interconnected economic, behavioral, cultural, and informational barriers. The study contributes evidence on how these dimensions coexist in a Romanian sample and identifies differences in the perceived acceptability of behavioral interventions. The findings may inform context-sensitive intervention development and pilot testing, while highlighting the need for representative and experimental research before conclusions about behavioral effectiveness can be drawn.