Visual attention can be voluntarily directed toward stimuli and is attracted by stimuli that are emotionally significant. The present study explored the case when both processes coincide and attention is directed to emotional stimuli. Participants viewed a rapid and continuous stream of high-arousing erotica and mutilation stimuli as well as low-arousing control images. Each of the three stimulus categories served in separate runs as target or nontarget category. Event-related brain potential measures revealed that the interaction of attention and emotion varied for specific processing stages. The effects of attention and emotional significance operated additively during perceptual encoding indexed by negative-going potentials over posterior regions (∼200–350 ms after stimulus onset). In contrast, thought to reflect the process of stimulus evaluation, P3 target effects (∼400–600 ms after stimulus onset) were markedly augmented when erotica and mutilation compared with control stimuli were the focus of attention. Thus, emotion potentiated attention effects specifically during later stages of processing. These findings suggest to specify the interaction of attention and emotion in distinct processing stages.

A repetition paradigm was used to assess the nature of affective modulation of early and late components of the event-related potential (ERP) during picture viewing. High-density ERPs were measured while participants passively viewed affective or neutral pictures that were repeated up to 90 times each. Both ERP components were modulated by emotional arousal, with ERPs elicited when viewing pleasant and unpleasant pictures different than when viewing neutral pictures. On the other hand, repetition had different effects on these two components. The early occipitotemporal component (150–300 msec) primarily showed a decrease in amplitude within a block of repetitions that did not differ as a function of picture content. The late centroparietal component (300–600 msec) showed a decrease both between and within blocks of repetitions, with neutral pictures eliciting no late positive potential in the final block of the study. The data suggest that the early ERP primarily reflects obligatory perceptual processing that is facilitated by active short-term memory representations, whereas the late ERP reflects increased resource allocation due to the motivational relevance of affective cues.

Visual attention can be voluntarily oriented to detect target stimuli in order to facilitate goal-directed behaviors. Other visual stimuli capture attention because of motivational significance. The aim of the present study was to investigate the relationship between directed and motivated attention using event-related potentials. Affectively engaging pictures were presented either as target stimuli or as nontargets in a categorization task. Results indicated that both task relevance and emotional significance modulated the late positive potential (LPP) over centro-parietal sensors. Effects of directed and motivated attention on the LPP were additive, with the largest centro-parietal positivity found for emotional pictures that were targets of directed attention, and the least for neutral pictures that were nontargets. Taken together, the data provide new information regarding the relationship between motivated and directed attention, and suggest that the LPP reflects the operation of attentional neural circuits that are utilized by both top-down and bottom-up processes.