Motivated by the increasing interest in sustainable agriculture and the potential benefits associated with organic certification, this study employs a multidimensional fixed-effects model to analyze data derived from onsite surveys conducted among 681 apple farmers in the Loess Plateau region of China to explore the influence of organic certification on absolute and relative agricultural product prices given online market access. The findings indicated a significant increase in apple prices among farmers who held organic certifications and engaged in online market sales, with prices rising by CNY1.60 per half kilogram. Additionally, this study highlights that the amalgamation of organic certification with online market access significantly enhances agricultural product prices by facilitating better dissemination of market information among farmers. Furthermore, this research addresses a critical gap in the existing literature by clarifying the differential impact of organic certification across distinct farmer demographics and geographical regions. The more pronounced positive impact of organic certification on prices observed among cooperative members and farmers in the low-altitude areas is particularly noteworthy. These results underscore the crucial role of online market access in achieving premium effects and price stability for organically certified products.

As an effective tool for farmers to obtain agricultural information, the Internet has a profound impact on apple growers’ perception of frost disasters and their adaptive behaviors. This paper constructed the theoretical analysis framework of “Apple growers’ internet information acquisition-psychological perception-adaptive behavior to frost disaster”, based on the data of 1020 apple growers in Shaanxi Province, empirically analyzing the impact of Internet information on apple growers’ adaptive behaviors to frost disasters and its mechanism by the IV probit model and the intermediary effect model. The research found that the Internet information can significantly promote the apple growers’ adaptive behaviors to frost disasters and has different effects on apple growers with different income levels and different management capabilities. Risk perception, effect perception, and risk attitudes have significant intermediary effects in the influence of the Internet information on apple growers’ adaptive behaviors to frost disasters. Therefore, when governments take advantage of the Internet platform to help apple growers cope with frost disasters, they should fully consider the socio-economic conditions and psychological perception factors of apple growers and formulate targeted adaptation strategies.