I am an Associate Professor of Marketing in the Department of Economics and Business at the University of Sassari (Italy). My research interests are currently focused on consumers' perceptual processes in retail environment.
Research Keywords & Expertise
Marketing
Merchandising
Perception Studies
Retail Marketing
Consumer Behaviour
Fingerprints
7%
Merchandising
5%
Marketing
5%
Consumer Behaviour
Short Biography
I am an Associate Professor of Marketing in the Department of Economics and Business at the University of Sassari (Italy). My research interests are currently focused on consumers' perceptual processes in retail environment.
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