This study explores the impact of artificial intelligence (AI) tools on the purchase intentions of members of Generation Z (Gen Z) in online shopping, using an adapted technology acceptance model (TAM). It incorporates exposure to AI, usage of AI, and knowledge about AI, alongside the existing TAM parameters of perceived usefulness of AI (PUAI) and perceived ease-of-use of AI (PEUAI). A 38-item questionnaire was distributed, yielding data from 1128 Gen Z respondents. Partial least squares structural equation modeling (PLS-SEM) and importance–performance analysis (IPA) were applied to examine the hypothesized relationships. The study identified significant direct effects of exposure, use, and knowledge on PUAI and PEUAI, and that these effects affected consumers’ purchase intentions. Indirect effects analysis revealed that PUAI and PEUAI mediate between AI exposure, use, knowledge, and purchase intentions, suggesting that greater understanding of and familiarity with AI enhance the propensity to engage in AI-powered online transactions. The ease of integrating AI into daily life and perceived AI utility enhance purchase intentions. The study offers insights for online retailers leveraging AI technologies in an effort to enhance consumer purchase experiences, emphasizing the potential of AI to positively influence choices while enhancing trust, familiarity, and the overall user experience.

The increasing commitment to sustainable consumption has intensified the scholarly focus on the determinants of environmentally friendly consumer behavior. This investigation provides an insight into the intricate interplay between green consumer values, functional (FV), conditional (CV), social (SV), and emotional (EV), and their impact on buying behavior (BB). Using survey data, we scrutinized the mediating roles of attitudes toward purchasing green products (APGP) and receptivity to green communication (RGC). Using partial least squares structural equation modeling (PLS-SEM), the empirical analysis yielded a mix of supported and unsupported claims about the mediation effects on the relationship between consumer values and buying behavior. Direct effects of FV on BB were significant, but the indirect effect through APGP was not, suggesting that APGP does not mediate the relationship between FV and BB, and that consumers’ functional value perceptions influence their buying behavior independently of their attitudes toward green products. Both direct and indirect effects of EV and FV on BB through APGP and RGC were significant, suggesting partial mediation. The results suggest that APGP and RGC partially mediate the effects of EV and FV on BB but do not mediate the effects of CV and SV on BB. Comparing these findings with previous research, we observe some parallels and divergences. Our study confirms the significant direct effect of FV on buying behavior, consistent with previous studies that underscore the importance of tangible benefits in influencing consumer decisions. Furthermore, the significant direct and indirect effects of EV on BB and APGP in our results are consistent with previous research, suggesting that emotional factors play a decisive role in green purchasing behaviors. However, factors such as CV and SV were found to have no impact in our research compared to previous studies. These discrepancies suggest that while CV influences attitudes, it may not strongly influence purchasing behavior through the mediating constructs in our model. Furthermore, the results imply that social factors may influence attitudes but do not necessarily translate into actual purchasing behavior in our context. Our study also reveals that RGC plays a substantial role in influencing buying behavior, indicating a significant total effect greater than indicated in previous research. These insights illuminate the complex mechanisms by which consumer attitudes and communication receptivity shape eco-conscious purchasing choices. Theoretical contributions enrich the discourse on green consumer behavior, while practical implications guide marketers in crafting communication strategies that resonate with consumer values and attitudes, thus fostering sustainable consumption patterns.

This study examines the effects of electronic Human Resource Management (e-HRM) tools on employee motivation, addressing a significant gap in the literature. Utilizing a quantitative approach, data were collected from 71 participants across various industries using a modified Minnesota Satisfaction Questionnaire. The analysis employed Spearman’s correlation matrix to explore the relationships between seven e-HRM tools and intrinsic and extrinsic motivational factors. Results revealed significant positive correlations (p < 0.01) between e-HRM usage, and motivational dimensions, such as accomplishment, creativity, work conditions, and career opportunities. These findings support the hypothesis that e-HRM tools enhance employee motivation. The research underscores the importance of investing in technology, employee training, and establishing continuous feedback mechanisms to maximize the benefits of e-HRM. Despite the study’s limitations, including sample size and cross-sectional design, it provides valuable insights for HR professionals and organizational leaders seeking to foster a motivated workforce in the context of the ongoing technological revolution (Industry 4.0). Further research is recommended to validate these results across diverse contexts and enhance the understanding of e-HRM’s role in employee motivation.

This study examines the effects of electronic Human Resource Management (e-HRM) tools on employee motivation, addressing a significant gap in the literature. Utilizing a quantitative approach, data were collected from 71 participants across various industries using a modified Minnesota Satisfaction Questionnaire. The analysis employed Spearman’s correlation matrix to explore the relationships between seven e-HRM tools and intrinsic and extrinsic motivational factors. Results revealed significant positive correlations (p < 0.01) between e-HRM usage, and motivational dimensions, such as accomplishment, creativity, work conditions, and career opportunities. These findings support the hypothesis that e-HRM tools enhance employee motivation. The research underscores the importance of investing in technology, employee training, and establishing continuous feedback mechanisms to maximize the benefits of e-HRM. Despite the study’s limitations, including sample size and cross-sectional design, it provides valuable insights for HR professionals and organizational leaders seeking to foster a motivated workforce in the context of the ongoing technological revolution (Industry 4.0). Further research is recommended to validate these results across diverse contexts and enhance the understanding of e-HRM’s role in employee motivation.

This study combines a bibliometric analysis and a systematic literature review (SLR) to provide a comprehensive understanding of women's leadership and entrepreneurship within small and medium‐sized enterprises (SMEs) in the context of sustainability and the green transition. A two‐stage mixed‐methods approach is employed, integrating quantitative bibliometric techniques with qualitative systematic synthesis. The bibliometric analysis examines 6420 peer‐reviewed journal articles indexed in the Web of Science, published between 2015 and 2025, using performance indicators, science mapping, co‐authorship networks, and keyword co‐occurrence analysis processed with VOSviewer. Complementarily, the SLR follows the PRISMA protocol and is based on a rigorous screening process applied to Web of Science and Scopus databases, resulting in a final sample of 30 journal articles subjected to structured content analysis. While the bibliometric analysis offers a macro‐level overview of publication trends, thematic clusters, and networks of scientific influence, the SLR provides qualitative depth by examining conceptual and empirical insights and identifying research gaps and future directions. Used together, these methods provide a nuanced and integrative perspective on the existing body of knowledge, clarify fragmentation in the literature, and support the development of stronger theoretical insights. The findings reveal that women's leadership acts as a key factor and catalyst for SME sustainability and the transition to a green economy, offering a solid empirical foundation for future research and policy development.

This paper investigates the strategic role of the audit of human resources management processes within healthcare organizations in Romania, highlighting its transition from an administrative control function to an essential mechanism for diagnosis and institutional development. In the current specialized literature, human resources audit is increasingly approached as a transformative tool, located at the intersection of governance and performance management, but in the national context, research applied to the healthcare sector remains fragmented and insufficiently adapted to the complexity of this field. The research methodology used is of a qualitative and comparative nature, based on structured interviews with specialists, focus groups, and documentary analysis applied in twelve public and private healthcare units. The research questions targeted the capacity of qualitative methods to identify organizational dysfunctions and the role of digitalization in making the audit process more efficient. The main results highlight that integrating audit into the business strategy enables early risk detection and improves staff retention through data-based interventions. The study’s implications suggest that the success of healthcare management depends on the alignment of human resources policies with the institution’s strategic objectives. The paper significantly contributes to the field by proposing an operational audit model adapted to the Romanian healthcare system and by developing a guide that includes practical performance and risk assessment tools, thus providing a valuable resource for healthcare managers.