The present study investigates the association between green marketing mix strategies and the green buying intentions of consumers in an emerging economy. The focus is on the green buying intentions of millennials towards green personal care products and the impact of green marketing strategies on it. The moderating role of the environmental attitude of consumers and the role of consumers’ demographics as control variables are also assessed. The study used structural equation modeling to corroborate 405 responses of millennial consumers of green personal care products. Multi-group analysis was used to assess the control variables. Findings indicate that green products, green place, and green promotional strategies significantly impact green buying intentions. The moderating role of environmental attitude provided some interesting results. Income and education play a significant role in the green buying intention of different customers. Marketers can expressly understand the critical areas of their strengths and the direction in which the efforts need to be channeled in their upcoming endeavors.

Online Banking has received a boost during Covid 19. It is believed that the cultured sector of the population has quickly adopted online banking since the outbreak of the virus. Online banking not only provides a platform for performing financial transactions but also acts as a medium of communication between the bank and the customer. Unlike rest of the world, perception of online banking came slightly late in the Kingdom of Bhutan, which already had a good network of banking access points for its populace, enabling the physical banking. However, due to lockdown observed in the aftermath of Covid-19, the online banking has established development in the country. In the present study, the researchers have confidence in that if the customer satisfaction can be ensured amongst the existing users of the online banking, then they will become dependable to such platform and would continue even in the post Covid-19 time. This study is imperative as the banking system of Bhutan has spent a significant number of resources in obtaining and implementing the online banking system, and sustainability of the system will be a point of concern for the decision makers.

Smart cities have become a popular issue all around the world in the information and communication technology (ICT) age. In brief, a smart city is a place where networks and services are more adaptable, efficient, and sustainable as a result of the integration of the latest 5G, Internet-of-Things (IoT), and artificial intelligence (AI) technology to improve operations and provide an entirely new horizon of living and working environment for its residents. The use of AI in the development of smart education systems is gaining traction in India as a means of revolutionizing the educational system. To improve students’ learning experiences, schools are beginning to change from traditional teaching approaches to smart education. This chapter builds a smart education system model based on AI techniques using the improved self-adaptive leap-frogging algorithm (ISALFA) for model optimization. The performance of the students is evaluated using the logical decision tree algorithm (LDTA). Students are 96.44% satisfied with this instructional technique, according to the findings. We have also compared the proposed system with other conventional systems to prove the efficacy of our model.

Remote working causes issues for data room management in the Information Technology (IT) and Information Technology Enabled Services (ITES) industries worldwide. The purpose of this study is to learn how Corporate Real Estate (CRE) can be used to augment and expand existing spaces, as well as to find solutions that can be implemented without the intervention of a human, as well as how systems can be operated, discovered, and enabled in a remote working environment. The proliferation of wireless, graphical user interface (GUI), artificial intelligence (AI), and ubiquitous technologies has created an abundance of opportunities for engineers to create and experiment with experiences that encourage thought. At the conclusion of each day, the survey reveals the fundamental strengths and shortcomings of remote operating procedures, key performance indicators, and, most importantly, the happiness of an engineer or system administrator. New findings can aid in the creation of those aspects of ’physical’ and ’digital’ environments that are exploited in several ways, such as tool selection, space analysis methodology, and an approach for developing digitally augmented physical spaces. Allowing engineers to interact with the digital environment, we argue, will result in the emergence of augmented digital information that can then be interacted with to provide vital metrics. The research focuses on how the future of Corporate Real Estate may be enhanced for retailers in terms of marketing and future research to better understand the complexities of tools and technology.