In this article, we present a study that investigates the effectiveness of social media communication in conveying brands’ green activism actions framed by corporate social responsibility. To address this question, a survey was conducted with 550 participants, comparing their opinions about the green posts made by brands and influencers. Statistical analysis (Wilcoxon rank-sum test means comparison of responses between the two groups) revealed significant differences in consumer perceptions between them. The findings indicate that using social media channels to communicate green initiatives is effective for brands. Moreover, the study concludes that direct brand communication is more beneficial than relying on digital influencers. This research contributes to the existing literature by providing empirical evidence on the comparative effectiveness of brand-generated social media posts and influencer-generated content in promoting green activism actions. The study highlights the importance of direct brand communication in enhancing consumer perception and engagement with green initiatives. It offers valuable insights for brands seeking to optimize their social media strategies for sustainability messaging.

This study explored innovative applications of Artificial Intelligence (AI) in personalized learning research, focusing on publications from 2021 to 2024 in Q1 and Q2 journals in the Web of Science and Scopus databases. A bibliometric review highlighted the latest evidence and trends, with secondary data from key scientific databases on AI and personalized learning within Education 5.0. The findings emphasize the increasing use of AI technologies for dynamic personalization of learning experiences, adapting content, methodologies, and study rhythms to individual student needs. Key trends include intelligent tutors, adaptive learning platforms, and predictive analysis tools for efficient learning process monitoring and intervention. Ethical and privacy issues in educational data use were also noted, stressing the need to protect student data integrity and ensure equitable access to technological innovations. Significant research gaps remain, such as the long-term impact of AI on education and its role in developing critical 21st-century skills like creativity and critical thinking.