This study examines the relationship between green human resource management (GHRM) practices and sustainable performance (SP) of manufacturing SMEs in Saudi Arabia, with a particular focus on the mediating role of green work engagement (GWE). Drawing on the resource-based View (RBV) and social exchange theory (SET), the study positions GHRM as a strategic driver of sustainability by fostering employee engagement in environmentally responsible practices. Data were collected from 201 manufacturing SMEs and analyzed using structural equation modeling via SmartPLS. The findings indicate that GHRM positively influences SP, both directly and indirectly, through GWE, which serves as a partial mediator. These results underscore the critical role of an engaged workforce in translating green HRM policies into meaningful sustainability outcomes. By extending the discourse on GHRM within the context of SMEs in an emerging economy, this study contributes to the literature on sustainable management practices and provides actionable insights for business leaders and policymakers. It highlights the necessity of integrating green HR strategies with national sustainability initiatives, particularly within the framework of Saudi Arabia’s Vision 2030, to enhance organizational resilience and environmental responsibility.

Based on complementarity theory, this study investigated the effect of strategic intelligence, leadership, planning, and thinking on business performance in large Saudi industrial companies simultaneously with strategic flexibility as a moderator. Using a quantitative approach, data from 241 managers were analyzed through PLS-SEM. Findings show that only strategic planning significantly enhances performance, while strategic intelligence, leadership, and thinking show no significant effect. Moreover, strategic flexibility does not moderate these relationships. The results challenge conventional views on the consistent efficacy of strategic capabilities in emerging markets. This research highlights the critical role of structured planning in volatile environments while questioning the universality of strategic intelligence and leadership. The study emphasizes the need for tailored strategic approaches in developing countries, providing valuable insights for managers aiming to improve performance.

This study aimed to explore the effect of enterprise resource planning (ERP), innovation (IN), and strategic planning (SP) on the organizational performance (OP) of large industrial companies in Saudi Arabia, with the mediating role of strategic decision-making (SDM). To this end, data was collected from 358 participants and analyzed using structured equation modeling (SEM) via SmartPLS 4. The findings confirmed that ERP positively affects both SDM and OP. Likewise, IN positively affects SDM but does not directly affect OP. On the contrary, SP positively affects both SDM and OP. These results emphasized the important role of SDM as a mediator. Theoretical implications highlight the integration of ERP, IN, SDM, and SP into a coherent model that explains OP dynamics. In practical terms, organizations can leverage these insights to enhance SDM processes aimed at improving operational processes. Overall, this study contributes to the literature by providing a nuanced understanding of how ERP, IN, SDM, and practices collectively drive operational processes in industrial contexts, particularly in Saudi Arabia.

This study explores the consumer’s attitude toward environmental marketing. Specifically, it investigates the effect of eco-labels, green brands, and environmental marketing on Saudi women’s purchasing behavior, where green consumerism is less established. To this end, data were collected from 377 respondents via an online survey, and a structural equation modeling approach was used for analysis. The results showed that eco-labeling significantly impacts green purchasing behavior, while the effects of green brands, and environmental marketing were not statistically significant. These findings underscore the crucial role of clear and credible eco-labels in encouraging sustainable consumption within the Saudi market. They provide important insights for businesses and policymakers working to foster sustainability in the region and emphasize the need for additional research on green consumer behavior in developing countries.

This study explores the impact of environmental management standards specifically ISO 14000, green production, and environmental policies on sustainable development within food manufacturing companies in Saudi Arabia. It also investigates the moderating role of environmental management on these relationships. A questionnaire was distributed to 370 participants across various management levels, with data analyzed using structural equation modeling (SEM) via SmartPLS 4. The findings reveal that ISO 14000, green production, environmental policies, and environmental management each have significant positive effects on sustainable development. However, environmental management negatively moderates the relationship between ISO 14000 and sustainable development and does not significantly influence the moderating effects of green production or environmental policies. The study offers practical recommendations to enhance sustainability performance through these standards and highlights opportunities for future research and practical advancements in the sector.

This study investigates the impact of various organizational and technological factors on marketing decision-making (MDM) at Saudi Telecom Company (STC). Specifically, it explores how marketing information systems (MIS), AI-based marketing transformations (AIMT), email marketing (EM), and content marketing (CM) influence MDM within the company, with the moderating effect of marketing data analysis (MDA). Using a structured questionnaire, data was collected from a stratified random sampling of 351 full-time employees of STC across different regions of Saudi Arabia during the period from August to November 2024, which was analyzed using structural equation modeling. The findings revealed that MIS, AIMT, and CM have a positive and significant effect on MDM. In contrast, EM was found to have an insignificant impact on MDM. More importantly, MDA does not significantly moderate these relationships. The study contributes to the understanding of how organizational and technological factors influence mobile device management in a telecommunications context. It provides practical insights for telecom company managers by highlighting the importance of enhancing MIS, AIMT, and CM to improve decision-making processes. These insights support the design of more sustainable marketing strategies by optimizing data-driven operations, promoting digital resource efficiency, and fostering responsible marketing practices, contributing to sustainable development goals, such as innovation, infrastructure, and responsible consumption.