Protected areas are essential for the conservation of biodiversity. However, the rapid expansion of urbanization and the intensification of human activities have significantly disrupted environmental integrity, leading to a continuous deterioration in both the quantity and quality of large ecological patches. This has further diminished the connectivity among ecological patches, leading to significant consequences for regional biodiversity conservation. Taking Poyang Lake as a case study, which serves as a crucial wintering habitat for migratory birds along the East Asia–Australasia flyway, this research employs ArcMap technology. It considers various factors including land use type, slope, and elevation to evaluate habitat quality and degradation through the application of the InVEST model. Additionally, the study utilizes the minimum cumulative resistance (MCR) model alongside circuit theory to delineate ecological corridors within the area and to establish a comprehensive ecological network system. The research results in this paper are as follows. (i) During the period from 2000 to 2020, there was an overall decline in habitat quality within the study area, indicating a clear trend of habitat degradation. However, it is worth noting that there was an increase in habitat quality in certain local areas within the protected area. (ii) The ecological resistance values in the core area of the migratory bird reserve in Poyang Lake are generally low. However, the ecological resistance values of the habitats have shown a consistent increase from 2000 to 2020. Additionally, there has been a significant decrease in the density of ecological corridors during this time period. (iii) Over the period from 2000 to 2020, both the number and connectivity of ecological corridors decreased and their integrity and functionality degraded. Consequently, this weakened role of the ecological network has had implications for maintaining regional biodiversity and ecosystem service functions. The findings indicate two conclusions. (i) Ecological connectivity is essential for the conservation of migratory bird habitats. Strengthening control measures aimed at expanding ecological corridors can effectively safeguard flagship and umbrella species, thereby promoting biodiversity conservation. (ii) The establishment of ecological corridors can help reconcile conflicts between conservation efforts and development objectives. This reconciliation carries significant theoretical implications for fostering a harmonious coexistence between humans and birds in Poyang Lake’s migratory bird sanctuary.

Expedited economic expansion and innovative technological advancement have precipitated considerable environmental predicaments, giving rise to extensive ecological conundrums worldwide. In response to the pressing situation, numerous countries have implemented policies aimed at reducing carbon emissions. One such initiative is the “low-carbon label”, which signifies a commitment to lowering carbon emissions. On one hand, it offers consumers an effective means to identify low-carbon products, thereby enhancing their willingness towards green consumption. On the other hand, it motivates businesses to transition towards greener practices, thereby guiding the market towards more environmentally friendly directions. This transition has had a significantly positive impact on reducing carbon emissions and promoting the development of a low-carbon economy, highlighting its critical value within the broader environmental movement. This study focuses on exploring whether the low-carbon label can influence consumers’ willingness to purchase green agricultural products. The theoretical framework was developed based on the theory of perceived value and SOR theory. The data were gathered through a randomized survey conducted in China. The research findings suggest that the perceived environmental value, functional value, and emotional value have significant impacts on consumers’ willingness to purchase green agricultural products. Trust in low-carbon labels plays a critical role in mediating the relationship between perceived value and consumers’ purchasing intentions for green agricultural products. Our research yielded the following conclusions. (1) Consumers are progressively cultivating an independent pro-environmental persona and increasingly aligning themselves with sustainable development, as indicated by their affinity towards carbon labels. (2) The selection of low-carbon agricultural products by consumers is contingent upon sensory perception, emphasizing environmental spillover value, functional enhancement, and emotional support. (3) Consumer confidence in green low-carbon agricultural products stems from an intuitive perception perspective, suggesting that low-carbon labels should accentuate functional and emotional values. The study suggests proactive measures to enhance the role of low-carbon labels in the consumption of green agricultural products. These measures include three parts: (1) Improving the content system of low-carbon labels and integrating digital technologies to reconstruct trust systems; (2) strengthening promotional efforts focusing on enhancing consumers’ intrinsic value perceptions; and (3) establishing a national-level low-carbon labels certification system, raising standards, and strengthening supervision.