Masami Yoshida serves as a senior advisor and concurrent researcher at the Thailand Cyber University (TCU) Project, which falls under the purview of the Ministry of Higher Education, Science, Research and Innovation (MHESI) (2023-). Prior to this appointment, he had been engaged in advisory activities at TCU for over three decades. During this period, he held the position of full-time faculty member at Toyama University (1989-1995), the Graduate University for Advanced Studies (2001-2003), and Chiba University (2003-2023). Moreover, he held an academic position at the National Institute of Multimedia Education (NIME) from 1995 to 2003. Concurrently, he was deployed by the Japan International Cooperation Agency (JICA) to provide training in developing countries. His areas of expertise include educational technology, international education, and social media analysis.