Nowadays, the extensive use of e-learning in higher educational institutions in many countries leads us to apprehend the reality, precisely the key success/failure factors of the implementation, of e-learning systems in these institutions. This motivation becomes more and more important, inevitable, and urgent, especially for institutions that have heavily adopted e-learning systems under exceptional conditions without any prior planning, such as the COVID-19 pandemic. From this perspective, this research aimed to provide an e-learning success model in the context of the COVID-19 pandemic by assessing e-learning effectiveness and by investigating the key antecedents of e-learning effectiveness. The literature review led to the identification of four main factors influencing e-learning effectiveness: The e-learning system, e-learning readiness, interactivity, and resistance to change. These four variables constituted the antecedents of an effective e-learning system, which was tested in a KSA context. A structured survey, including a sample of 1202 students from Imam Mohammad Ibn Saud Islamic University was used to examine the linkages among our proposed model. The model, with a total of ten direct and six indirect relationships, was tested by using structural equation modeling. The research findings indicate that effective e-learning is supported by the interactions between four factors: the e-learning system, e-learning readiness, interactivity, and resistance to change.

Social intelligence is one of the newest concepts to come up with in management literature. This study provides a thorough framework for examining the mediation role of service employee engagement (SEE) in the relationship between job satisfaction and social intelligence (SI). Accordingly, in this framework, it has used social intelligence as a multifaceted construct within the setting of Saudi society and its hotels. A survey questionnaire was distributed to 485 hotel employees in the KSA via the drop and collect method. Our research findings utilizing Structural Equation Modeling demonstrated that SI is a multidimensional construct. Additionally, the results confirmed that SEE plays a full mediating role between SI and JS. The findings highlight the significance role of the gender and work experience in Saudi society. It was obvious that women in the hotel industry with high SI tend to experience greater JS contributing to increased employment rates for women in KSA.

This paper examined the interconnectedness of brand awareness (BA), brand image (BI), brand trust (BT), and purchase intention (PI) in a sample of consumer of comparably locally produced in the Kingdom of Saudi Arabia. In a sample of 900 consumers who purchased Saudi-made products, the authors applied Partial Least Squares Structural Equation Modelling (PLS-SEM) methodology to assess the proposed conceptual model. The analysis revealed that BA positively enhanced BI significantly, and BI subsequently paved a significant path to BT and PI. BA and PI were followed partially by BI and BT respectively, and a serial mediation was found. It requests branding policies which aren't naive BA, but rather influence BI and maintain BT. It is retrospect to the local initiatives that signifies the significance of the drivers of BA and how they translate into a more salient BI and PI, and favor for local product. It provided the findings that are critical to marketers, managers, and policymakers in planning to allocate the local brands as trustworthy and competitive slogans in the local marketplace.

This research analyzes the relationships among workplace spirituality (WS), employee well-being (EW), and individual work performance (IP) in Saudi public universities, with a special focus on gender. Drawing on positive organizational theory, a research model linking WS, EW, and IP is developed. A survey of 373 faculty members in Riyadh at four major public universities was conducted, and structural equation modelling (SEM) with AMOS program was used to examine the indicated relationships. Findings indicate that workplace spirituality positively influences employee well-being and employee well-being positively influences individual work performance. Workplace spirituality also has a direct positive influence on individual work performance, while relying on employee well-being as a moderator of this relationship.