Kavya K M

Ms. Kavya K M


Biography

The objective of this article is to develop a comprehensive database of academic research on house purchase intentions using a systematic literature review (SLR). This database aims to support global research advancements in the real estate sector. The study involved a scoping review of papers from Scopus, Web of Science, and Google Scholar, covering the years 1993 to 2023. A total of 412 articles were initially considered, with 291 being evaluated through theme analysis, as per Arksey and O'Malley's (2005) method. The analysis led to the creation of a thematic map, identifying three primary topics and their sub-themes: consumer behavior, housing qualities, and variables influencing purchasing intention. These insights are critical for understanding customer preferences in the evolving residential real estate market. The study provides novel perspectives on consumer concerns regarding home purchases and highlights key areas of focus for marketers, stakeholders, and researchers in the housing sector.

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