This research investigates the multifaceted landscape of electronic art exhibitions on social media platforms in Pakistan, focusing on technological challenges, social media utilization, and global accessibility concerns. Drawing on the Media Aesthetic Theory, Stuart Hall’s Encoding/Decoding model, and Actor-Network this study aims to uncover the challenges and opportunities facing digital art in contemporary social media contexts. Using a semi-structured interview approach, adopted by Pitts (2020) fifteen emerging visual artists were interviewed. The interviews focused on understanding the artists’ perspectives on digital exhibitions, exploring technological innovations, artistic anatomy, and ethical considerations. The findings highlight a synthesis of technological innovations and the complexities of this digital terrain within an inclusive and ethically responsible art ecosystem. Prospects, accounting of respondents' perspectives, include enhanced content moderation, curatorial flexibility, and global reach. Challenges encompass algorithmic bias, lack of training, and financial constraints while ethical quandaries representing respondents' insights pertain to cultural sensitivity, environmental responsibility, and equitable collaboration. The study underlines the complexities of the digital landscape, advocating for an integrative and ethically responsible art ecosystem. Addressing these complexities, digital art practitioners stress the importance of transparency, community engagement, and promotion of innovation in the Pakistani art scene. These insights stress the multifaceted landscape of digital art and social media, with careful maneuvering of ethical and impactful artistic expressions.

Aim of the Study: This research aims to comprehensively understand the multifaceted impact of smog on public health and the role of media coverage in shaping public perception in the context of Pakistan's smog crisis. Methodology: Utilizing framing theory and agenda-setting theory, this study employs content analysis of 69 news clips from three major news channels—City 42, SAMAA TV, and ARY News—to investigate their reporting patterns on smog-related issues. Additionally, 20 semi-structured interviews with medical professionals provide deeper insights into the medical perspective on smog's health impacts, diagnosis, treatment, and preventive measures. Findings: The study reveals the significant impact of smog on public health, with media coverage playing a crucial role in shaping public perception. While government initiatives and academic seminars contribute to awareness, media coverage often lacks depth and accuracy, potentially biasing public understanding of smog-related risks. Conclusion: The findings underscore the urgent need for comprehensive and accurate media coverage to address the smog crisis effectively. Recommendations include enhancing media literacy, fostering collaboration between media outlets and healthcare professionals, and promoting evidence-based reporting to raise public awareness and foster informed decision-making.

Aim of the Study: This study aims to compare internationally recognized online health communities (OHCs) such as PatientsLikeMe, Diabetes Daily, and DailyStrength with potential Pakistani counterparts like Oladoc, Sehat Kahani, ZMedHealth, and Marham. By discerning the strengths and weaknesses of these platforms, the study seeks to guide the development of tailored digital health solutions to address the specific needs of diabetic patients in Pakistan. Methodology: The study conducted a comparative analysis of OHCs' usage patterns, types of OHCs utilized, duration of membership, perceived benefits, types of support received, and trust in shared information. Data were gathered through semi-structured interviews, meticulously coded, and categorized from the University of Lahore Teaching Hospital, Dental Hospital University of Lahore, Social Security Teaching Hospital, Al Khidmat Teaching Mansoorah Hospital, and Sehat Medical Complex, Lahore to analyze the frequency and percentage distribution of responses across various parameters. Findings: The frequency of OHC usage varied, with 40% of respondents using OHCs daily and 16% using them frequently. Facebook emerged as the most utilized platform (70%), followed by Instagram (16%). Regarding the duration of OHC membership, 24% had been members for 2-3 years. Benefits of OHC usage included information access (16%) and emotional support (24%). Peer support (24%) and guidance on management strategies (24%) were the most common types of support received. Forty percent of respondents expressed trust in the information shared on OHCs. Conclusion: The study highlights the widespread use and varied benefits of OHCs among diabetic patients in Pakistan. It underscores the importance of tailoring digital health solutions to local contexts while leveraging international best practices. Understanding the dynamics of OHCs can inform the development of effective interventions to support diabetic patients and enhance their healthcare.

Aim of the Study: This qualitative research examines how Pakistani television dramas portray extramarital affairs and whether such depictions reinforce or provoke taboo social behaviors. It aims to understand the media’s framing of these narratives and their implications for cultural and gender norms. Methodology: The study applies an interdisciplinary approach grounded in media framing theory and intersectionality, along with cultural indicators theory. Data was analyzed using thematic analysis and critical discourse analysis to examine selected television dramas. The focus was on dialogues, plots, character dynamics, and audience discourse across digital forums. Findings: Results show that while dramas often expose the underlying discontents in married life, they simultaneously normalize or aestheticize extramarital affairs under the guise of realism or melodrama. The study also uncovers that gendered disinformation persists using emotional narratives to mask deeper structural inequalities. Rather than subverting cultural taboos, the dramas tend to repackage them as entertainment, resulting in the reinforcement of societal taboos rather than challenging them. Conclusion: Pakistani dramas, despite portraying complex emotional narratives, often recycle moral ambiguities that end up reinforcing cultural taboos about marriage and gender roles. The depiction of affairs is not purely a cultural breach but a reflection of how entertainment media aestheticizes transgressions without critical responsibility. This study emphasizes the need for ethical storytelling and gender-sensitive representation in Pakistani television. It also calls for media literacy frameworks to critically engage audiences in interpreting dramatized content. Future research may explore how these narratives influence viewer perceptions and behavioral norms over time.

Aim of the Study: The present research explore how social media has contributed to how society perceives and feels about the so-called harassment episode in the Punjab College in Lahore that has become prominent in mid-October 2024. The paper look at the ways the online platforms can manipulate discourses to create narratives, community organization and what implications are depicted regarding these accidents. Methodology: The study employed both qualitative and quantitative designs to collect data with four primary data sources, including Instagram, YouTube, TikTok and electronic newspapers. Certain keywords and links were used to scrape posts, videos, thumbnails, comments, and hashtags to collect the information. The content analysis was done thoroughly to assess the tone, sentiment and the theme of the digital content. They also applied social network analysis to visualize communications between the key words, identify influential users and discover the pattern of information diffusion. Findings: The results clarify that social media platforms had been the most dominant in increasing support and mistrust of the incident. Emotional appeals included victim-blaming, institutional responsibility and appeals to justice. It was also found out that there were organized campaigns and the rapid spread of unverified news, which influenced the masses and led to the real life protests. Conclusion: The study reveals the dual nature of the social media in shaping the mass discourse of sensitive issues. Even though these platforms can raise awareness and attract a following, it is also connected to challenges related to misinformation and the polarization of emotions. The paper highlights the necessity of being digitally literate, responsible journalism and sound legal frameworks that would enable negotiating the depth that comes with information flow in the digital age.