The prosperity of Po River Valley’s quality agri-food system depends on the efficiency of its field crops, which are recently facing a crisis evidenced by cultivated areas decreasing and yields stagnating. Several factors, including EU policies and climate variability, impose an improvement in the use of production factors and adapted business models: literature shows how digitalization and Agriculture 4.0 can contribute to addressing these challenges. This paper aims to explore drivers and barriers in the adoption of digitalization among Po River Valley field crop farms, in a dynamic view. Using a case study approach to guarantee adequate consideration of context and conditions, three farms were studied. As one of the main outcomes, several drivers (digital skills, data management practices, and interoperability) that should be at the heart of policies were identified as demands to farmers in exchange for financial contributions, or as “innovation space” offered by EU institutions. Policies should not only focus on supporting mechanical/digital equipment acquisition but also on promoting the evolution of farmers’ human capital. The framework developed paves the way for future research on the degree of farm digitalization in the same/similar territorial contexts: identified drivers of digital transition can be used as a basis for survey questionnaires, as well as tested in their validity.

In my opinion, the work starts from a relevant and very current intuition, as well as being useful in the practical context of the Italian business landscape. The study could contribute to directing the managers of Italian SMEs, in fact. In any case,...