Kristoffer Bastrup-Madsen Marså is a consultant physician with specialist qualifications in pulmonary medicine and palliative medicine. His clinical and research work centres on the integration of palliative and rehabilitative approaches for people with serious, chronic, and life-limiting illness . A recurring focus of his work is the suffering associated with serious illness, frailty, and vulnerability that cuts across diagnostic categories — the argument being that such suffering, and the need for a person-centred response to it, does not depend on which disease a person happens to have. He has also worked extensively on joy of life and symptom relief in people living with dementia, exploring how dignity, rehabilitation, and palliative principles can be integrated even in advanced cognitive decline. Across more than 50 peer-reviewed publications, his work consistently moves from clinical and organisational critique toward practical, person-centred models of care, with particular attention to how relational and existential dimensions of illness — dignity, loss, grief, and hope — can be built into everyday clinical practice rather than treated as separate from it. He has contributed to several national and European clinical practice guidelines and has been a voice in Danish public debate on dignity in care for seriously ill and frail patients.