The COVID-19 pandemic and ensuing lockdown measures have led to an increase in e-shopping. Using longitudinal data from before and during the pandemic, we find that the number of respondents who shop online at least once per week increased nearly five-fold between Fall 2019 (11.6%) and Spring 2020 (51.2%). We conduct a series of ordered logistic regressions to establish who is responsible for this recent rise in e-commerce and to determine whether it will be temporary or longer-lasting. We then discuss the equity implications and urban and regional restructuring that this change in e-shopping behavior may entail.