Fasheng Cui

Dr. Fasheng Cui


Research Focus & Metrics

Academic Career Length

5Years (2022-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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11 July 2024 in Journal of Sustainable Tourism
Verified
Journal Article
Closed access
WYWeiping Yu
Weiping Yu
XLXin Liao
Xin Liao
SJSiyu Ji
Siyu Ji
FCFasheng Cui
Fasheng Cui

22 May 2022 in Current Issues in Tourism
Verified
Journal Article
Closed access
WYWeiping Yu
Weiping Yu
FCFasheng Cui
Fasheng Cui
ZHZhiping Hou
Zhiping Hou
This research aims to grasp the evolution of consumer demand and improve the resilience of the hotel industry under the public health crisis (COVID-19). Online reviews of 7,679 hotels in 10 cities were collected from Ctrip, China’s major online hotel platform. Then, we applied opinion mining and time evolution to mine the change in consumer demand before, during, and after the COVID-19 pandemic. Findings show that some consumer demands (e.g. epidemic safety) will change during the outbreak period. However, during the nonoutbreak period, users were more concerned about their own check-in experience (e.g. hotel facilities, front desk services). This article provides new ideas for identifying the dynamic value of online reviews. We suggest that businesses focus on ensuring hotel safety during the crisis period. The results contribute essential theoretical and practical significance to the hotel industry’s crisis management during public health crises.

8 August 2022 in British Food Journal
Verified
Journal Article
Closed access
WYWeiping Yu
Weiping Yu
FCFasheng Cui
Fasheng Cui
XHXiaoyun Han
Xiaoyun Han
MLMengjiao Lv
Mengjiao Lv
Purpose: Food recalls are more potentially harmful than other product recalls. This research aimed to investigate the effect of the recall strategies of food corporations on their brand image and consumers’ purchase intention.Design/methodology/approach: This study adopts a between-subjects experiment of 2 (corporate recall strategy: voluntary recall, mandatory recall) *3 (food recall level (severity): high, medium, low), and recruits 224 consumers involved in cereal product recall in China. The authors inductively examine the effects of voluntary and mandatory recall on consumer perception and behavior intentions in the recall process.Findings: Voluntary recall (vs. mandatory recall) will improve corporate brand responsibility image (vs. brand ability image) and consumers’ purchase intention to focal brand (vs. competitive brand and organic brand). Perceived corporate legitimacy and food safety play a mediating role. The former has a greater positive impact on brand image, and the latter has a more significant favorable influence on purchase intention. Furthermore, recall level has a moderating effect on the association between corporate recall strategy and perceived food safety, but is not significant in the effect of corporate recall strategy on perceived corporate legitimacy.Originality/value: Previous inconsistent conclusions cannot effectively guide food corporations to manage recall strategies. This paper demonstrates the response mechanism of the recall strategy from the perspective of corporate social responsibility, which is beneficial to food safety crisis management and research.

19 January 2024 in Journal of Transport and Land Use
Verified
Journal Article
Open access
PDF file
XMXiaona Ma
Xiaona Ma
FCFasheng Cui
Fasheng Cui
Perceived accessibility can fully present the cognitive status of different individuals and produce potential positive results. However, the literature on perceived accessibility is scattered across disciplines, which leads to problems of inconsistency in research paradigms and unclear mechanisms in perceived accessibility research. Moreover, the literature has not reached a consensus on the conceptual definition and measurement of perceived accessibility. Given this, the article first introduces the concept and measurement methods of perceived accessibility from four aspects: transportation modes, specific locations, particular things or activities, and activity participation opportunities. Next, it summarizes the antecedent variables of perceived accessibility from two perspectives, namely, objective factors and subjective factors, and the outcome variables from two perspectives, namely, behavioral factors and psychological factors. This reveals the practical impact of perceived accessibility on the cognition and behavior of urban managers. Finally, the study proposes four research directions with theoretical value and practical significance.

WYWeiping Yu
Weiping Yu
FCFasheng Cui
Fasheng Cui
PWPing Wang
Ping Wang
XLXin Liao
Xin Liao
This study aims to dynamically mine the demands of hotel consumers. A total of 378,270 online reviews in the cities of Beijing, Chengdu, and Guangzhou in China were crawled using Python. Natural language processing (e.g., opinion mining and the BERT model) and an improved Kano model (containing One-dimensional, Attractive, Indifferent, and Must-be) were utilised to analyse online hotel reviews. The results indicate that the hotel attributes that consumers care about (e.g., Clean, Breakfast, and Front Desk) are dynamically fluctuating, and the attention and satisfaction of corresponding attributes will also change. This study classified consumer demand into eight types across cities and found that it changes over time. In addition, we also found that hotel attributes, satisfaction and attention, and consumer demands vary among different cities. Existing studies of capturing consumer demand are usually time-consuming and static, and the results are subjective. This study compared and analysed the consumer demands of hotels in different cities via a dynamic perspective, and used hybrid methods to improve the granularity of the analysis, expanding the general applicability of the Kano model. Hotel managers can refer to the results of this article to allocate resources for improvement and create competitive hotel services.

5 February 2025 in Current Psychology
Verified
Journal Article
Closed access
PDF file
WYWeiping Yu
Weiping Yu
XLXin Liao
Xin Liao
FCFasheng Cui
Fasheng Cui
MHMingli He
Mingli He