The emerald ash borer (EAB) has caused extensive damage and high mortality to native ash trees (Fraxinus; sp.) in North America. As European countries battle with the deadly pathogen Hymenoscyphus fraxineus (ash dieback) affecting European ash (Fraxinus excelsior), there is concern that the arrival of EAB will signal the demise of this much-loved tree. While Europe prepares for EAB it is vital that we understand the social dimensions that will likely influence the social acceptability of potential management measures, and experiences from the USA can potentially guide this. We draw on differing sources including a literature review, documentary analysis, and consultation with key informants from Chicago and the Twin Cities of Minneapolis and St. Paul. In this paper, we focus on EAB management responses that involve chemical applications, tree felling and replanting, and biological control, and assess their likely social acceptability to stakeholders based on the perceived risks and benefits. Benefits involve protecting specific ash trees and slowing the spread of EAB across the landscape. Risks include collateral harm from insecticide use on human and environmental health, financial costs and liabilities, and the effectiveness of each approach. Biological control and replacing ash with other species are likely to be largely acceptable across contexts and stakeholder groups but pre-emptive felling and insecticide application could be more problematic if seeking widespread social acceptance. Based on our observations from the evidence collected we offer suggestions for approaching EAB management in Europe with a focus on improving prospects of social acceptability. Strong engagement will be necessary to establish the relevance and reason for using different management approaches and to build awareness and trust.

This paper describes a program of policy management and research from 2006 through 2015. It focuses on regulator efforts to understand and address challenges presented by dispersal of forest diseases and invasive pests in firewood by the camping public. Five surveys conducted at two-year intervals informed these efforts. The first survey in 2006 benchmarked campers’ awareness of forest threats by invasive species, their evaluations of firewood supplied at and near Wisconsin state parks, and their compliance with firewood movement rules which had been implemented that year. The 2008 survey tested for improvements in awareness and compliance and investigated campers’ motivations. The motivation research showed that calculated, normative, and social motivations are all important to rule compliance in the camping context. Surveys in 2010, 2012, and 2014 confirmed these results and guided education and outreach efforts, adjustments to firewood movement rules for Wisconsin state parks and forests, and improvements to firewood supplies at state campgrounds. The survey sequence as a whole revealed that: (1) compliance improves dramatically in early program years and then levels off, suggesting that it may be unrealistic and cost ineffective to strive for 100% compliance in similar regulatory contexts; (2) persistence in messaging is important in building awareness and motivation; and (3) regulation and persuasion based on motivational principles can extend beyond specific situations where informing and regulating take place, suggesting that public properties can be useful venues for encouraging other types of environmentally responsible behavior.