The present study aims to analyze the accounting professionals’ point of view as opposed to the students and master students’ one, regarding the creative accounting phenomenon existence and manifestation forms. In order to accomplish this objective, there has been used the poll/investigation, as a research method and the questionnaire, as a research instrument. Within the study, there is suggested the testing of more hypotheses that contribute to the clarifying of the aspects wished to be analyzed through the research. These hypotheses’ acceptance or rejection is based on the „chi-square“ (Karl Pearson) statistical test and rank ordering method. Trying to elaborate a global conclusion of the questionnaire, there could be noticed the fact that over 50% from the questioned accounting students are not tempted to use the creative accounting practices and techniques in order to optimize the taxation without breaking the actual law regulations. At the opposite side, more than a half from the questioned accounting professionals would use these practices without breaking the law regulations that lead to the taxation’s optimization. The creative accounting has a negative connotation if the accurate image of the financial position and of the performance is not targeted because it represents the essential factor for elaborating and grounding the accounting policies. However, the positive side of the creative accounting is not excluded, given that one appeals to the „fair“ professional judgment of the accounting professionals and to the good faith of managers.

The rapid advancement of Big Data and artificial intelligence (AI) has significantly transformed management accounting practices, necessitating a reevaluation of job profiles and skill-sets required for professionals in this field. This study explores managerial accounting practices in Romanian contexts, examining how digital technology aligns with competitive strategy, managerial efficiency, human resources constraints, and limited resources constraints. Grounded in technology determinism and the resource-based view theory, this research identifies factors influencing the successful implementation of and challenges associated with managerial accounting practices. A sequential mediation analysis investigates pathways wherein investments in human resources and constraints related to limited resources influence managerial advancement through digital technology and competitive strategy. This study emphasizes digital technologies’ role in optimizing costs, enhancing operational processes, and facilitating strategic decision-making. This study’s conclusions show that, even in situations with limited resources, digital transformation projects greatly improve managerial effectiveness and competitive strategy. The participants included 406 professional accountants from the Romanian accounting community. Practical implications for companies include the necessity for strategic planning in digital implementations to mitigate constraints and capitalize on opportunities for sustainable growth and competitive advantage. This report provides a path to optimize the potential of digital technology and gives practical recommendations for researchers and business leaders.

This study examines the key drivers behind the adoption of artificial intelligence (AI) in the accounting profession, emphasizing the influence of AI-related knowledge, personality traits, and professional roles. By applying Decision Tree Regression analysis to survey data from accounting professionals, our research identifies AI knowledge as the strongest determinant of AI adoption, underscoring the importance of expertise in technology acceptance. While personality traits play a secondary role, extraversion and openness emerge as significant factors influencing adoption intentions. The study further explores AI applications in financial auditing, tax compliance, and fraud detection, clarifying the specific accounting domains impacted by AI integration. These findings offer valuable guidance for policymakers, educators, and business leaders aiming to equip the accounting workforce with the necessary skills and mindset to navigate the AI-driven transformation of the profession.

This study examines the key factors influencing investment decisions through decision tree regression, grounded in behavioral finance theory. By analyzing a comprehensive dataset incorporating behavioral, demographic, and financial variables—including investment attitudes, decision-making behaviors, financial education, age, income, and education—this study identifies significant predictors of investment outcomes. While the model shows moderate predictive performance (R² = 0.185; MAPE = 172.96%), it identifies hierarchical relationships among behavioral, cognitive, and demographic predictors. These results highlight the complexity of investment decisions and the need for integrative, behavioral-driven approaches in predictive modeling. Investment attitudes (25.88%), decision-making behaviors (19.53%), and financial education (16.68%) emerge as the most influential variables, while traditional demographic factors such as income and age have a lower impact. The hierarchical structure of the decision tree highlights critical decision-making patterns, particularly regarding speculative behaviors and investment attitudes. These findings challenge classical models of rationality by emphasizing the dominant role of behavioral factors in investment decision making. This study contributes to bridging computational modeling with financial economics, demonstrating the utility of decision tree regression in uncovering complex investor behavior. Practical implications include enhancing personalized financial advisory services and designing targeted financial literacy programs to improve decision-making efficiency. These insights, while exploratory, can guide future research and decision-support systems in behavioral finance.

This article highlights a brief financial diagnosis of a transnational company, defined by visibility, transparency, credibility and performance. At the same time, such a company is characterized by a structural diversity in terms of wealth and performance. Among the aspects considered there is the creditworthiness, which is the sum of the liquidity and the solvency, the profitability, which is a reflection of the financial performance, and also the cash flow as an actual expression of the financial balance and the efficiency of the activity.

This study examines the acceptance of artificial intelligence (AI) among professionals in accounting and auditing by applying the Technology Acceptance Model (TAM). The research addresses the broader question of how AI technologies are integrated into professional decision-making in financial services, with a focus on the determinants that shape user acceptance. A standardized survey, consisting of 21 items designed to measure TAM components, was distributed to accounting and auditing professionals. Data were analyzed through confirmatory factor analysis to validate the construct structure, and Pearson’s correlation and network analyses were used to identify relationships among variables. The results confirmed a robust seven-factor model with significant interrelations, highlighting AI knowledge as a central variable influencing perceived usefulness (PU), self-efficacy, and intention to use AI. These findings demonstrate that professional familiarity and confidence in AI tools are key drivers of technology acceptance. The study concludes that enhancing AI literacy can strengthen organizational readiness for digital transformation. Additionally, the research underscores the contribution of women-led scholarship in promoting responsible and inclusive approaches to AI adoption within the accounting and auditing sectors.