People spend most of their time indoors, and the visual characteristics of indoor building materials affect not only the quality of the indoor environment, but also the well-being of individuals. Ceramic tiles are widely used in interior decoration of buildings due to their aesthetic appeal and ease of maintenance. However, there is currently a lack of a comprehensive framework for assessing the visual comfort of ceramic tile design. This study established an evaluation system using the Analytic Hierarchy Process (AHP) and the Delphi method to collect perceptual words, extract evaluation indices, and calculate weights. A visual comfort scale for ceramic tiles, comprising three dimensions and twelve indices, was developed. A total of 342 questionnaires were analyzed using six types of tiles, and the multidimensional visual comfort scores of the various ceramic tile samples were statistically examined. An analysis of variance was conducted to investigate the effects of tile brightness, texture, and participant gender on visual comfort. The findings indicate that tile brightness and texture significantly affect the overall visual comfort score (p < 0.001; p < 0.001), with light-toned, non-textured tiles providing higher visual comfort (3.949). Although gender did not significantly affect the overall visual comfort scores, it did influence the evaluation scores in certain dimensions. Men rated the aesthetic comfort of tiles lower than women (p = 0.035), but they rated the emotional comfort of medium-toned and non-textured tiles higher (p = 0.003; p = 0.017). In terms of theoretical significance, the establishment of this evaluation model can expand the research content and methods of ceramic tiles, which are crucial architectural decoration materials. In terms of practical significance, this study provides an evaluation method and partial evaluation information for designers, enabling them to assess and enhance the visual experience of tiles based on the specific needs of interior spaces and the characteristics of the visual subject.

Within the rapidly growing urban tourism industry, the development of urban landscapes plays a crucial role in shaping a city’s image and competitiveness; however, standardized and mismatched landscapes often have a negative impact, highlighting the importance of assessing urban landscape perceptions. Although existing studies have discussed this through subjective questionnaires and physiological methods, the underlying neural mechanisms have not been thoroughly explored. The research focuses on Jingdezhen, a renowned historical and cultural city in China, as its case study. Utilized the event-related potential (ERP) method to explore individuals’ perceptual consistency and neural activity toward different types of urban landscapes. We adopted a 2 (landscape type: historical, modern) X 2 (perceptual match: consistent, inconsistent) within-subject design while recording behavioral data and electrophysiological responses. The results showed that, under any condition, there were no significant differences in people’s behavioral data. Neurophysiological results indicate that consistent perceptions of modern landscapes elicited greater P200 responses, suggesting increased attention driven by visual aesthetics and emotional activation. Under conditions of perceptual inconsistency, historical landscapes elicited higher N400 amplitudes than modern landscapes, revealing cognitive conflict and effort. This study demonstrates that P200 and N400 components are effective indicators for assessing urban perception, proving the viability of the event-related potential method in urban landscape research. Additionally, the research reveals the neural mechanisms of urban environmental perception from the early stages of attention and emotional distribution to the later stages of cognitive decision-making, which involve cognitive processes from “bottom-up” to “top-down”. This study not only provides a reference for efficient design planning for those involved in urban science but also inspires the coordination between the developmental needs of historical and modern urban landscapes. Moreover, it offers a new perspective for an interdisciplinary approach to urban perception assessment.