With the ease and availability of high-speed Internet service, online shopping is increasing rapidly. Consumers are moving to more intensive use of the Internet as the technology becomes more accessible, the availability of information increases, and the ability to interact through the Internet evolves. The success of online businesses relies heavily upon its ability to attract customers to complete purchase transactions on their websites. Even though the number of people who use the Internet every day and visit various shopping sites increases daily, it is interesting to note that quite a few of them still hesitate to purchase online. This study intends to examine what factors play a crucial role in encouraging or discouraging consumers in Thailand from shopping online. The findings from this study should help online businesses better understand the mindset of Thai consumers and find ways to improve websites in order to attract more customers.

Mobile commerce is the next generation of electronic commerce that allows consumers to perform many transactions via a mobile phone instead of a desktop computer. To online businesses, this commerce channel also allows them to have almost non-stop accessibility to a large population of mobile device users. This study examines the factors affecting intention to use contemporary mobile commerce on the basis of integrating perceived security, subjective norm, innovativeness, and self-efficacy into the TAM model. Statistical analysis results show that self-efficacy and innovativeness are positively related to perceived ease of use. Perceived ease of use has a positive effect on perceived usefulness. Perceived ease of use, perceived usefulness, perceived security, and subjective norm have a positive relationship with intention to use mobile commerce. The theoretical and practical implications are discussed. Finally, future research directions are outlined.

Social networking websites are enjoying widespread usage throughout the world. Its applications are playing a significant role in marketing by allowing users to share information about products and services such as reviews, opinions, and even purchasing behavior with their network of friends and family. These social networks provide new opportunities to communicate with existing customers and attract new customers through the social networks of individuals. Despite its popularity, not all consumers are ready to embrace it. This study aims at examining the factors that influence consumers to engage in social commerce. The research findings contribute to consumer behavior theory by revealing factors that can encourage consumers to participate in social commerce. Results from this study should help online merchants better understand how to effectively reach online consumers through social commerce.

Social networking website usage has been rapidly expanding ever since their introduction in the early 2000s. This strategy of social commerce is paying off with increased revenues for many businesses. Despite the growth of social commerce websites, some consumers are still reluctant to use social commerce websites. This research intends to examine the antecedents of social commerce adoption in Vietnam. Four hundred and forty-seven (447) Vietnamese social networking website users participated in this study. The findings uncover the antecedents which are significant in influencing Vietnamese consumers’ intention to engage in social commerce. The results have both practical and research implications on understanding social commerce adoption in emerging economies.

As smartphone ownership rapidly expands, mobile payment options are gaining popularity due to the portability and convenience they offer. This study examines attitudes towards adopting mobile payment, focusing on the component risk, which consists of multiple dimensions including performance, financial, time, psychological, and social risks. The study uses a quantitative approach, collecting data through a survey distributed to mobile payment users, with 361 respondents in the United States. The survey instrument includes measures of performance and psychological risk, as well as attitudes towards mobile payment acceptance. Data analysis using SPSS 25.0 and AMOS 24.0 reveals that both performance and psychological risk significantly negatively impact attitudes towards mobile payment acceptance, underscoring the importance of mobile payment service providers implementing effective risk management policies to improve users’ positive attitudes towards their platforms.

With the rapid growth in the number of people using social networking sites, businesses are attempting to engage their customers by establishing social commerce websites, which provide customers with a new shopping experience. This new commerce channel allows customers to share their experience and attain information from other customers. Nevertheless, not all consumers are ready to engage in this type of shopping. Whether customers will adopt this new shopping avenue may depend on their personality types and demographic characteristics. Based on the Myers–Briggs Type Indicator (MBTI), this study investigates whether consumers’ preferences on social commerce are influenced by their personalities and demographic characteristics. The findings reveal a significant difference between the personality types of judging and perceiving. Desirable features as well as factors that encourage and discourage customers from using social commerce websites are also identified. Implications for the social commerce research field and practical applications are also discussed.