Dr. Paul Bolls is a Strategic Communication Professor at the Washington State University Murrow College of Communication and Co-director of the Murrow Media Mind Lab. He received his PhD from Indiana University in 1999. He works as a Neuromarketing industry consultant and has helped establish Neuromarketing (Media Psychophysiology) labs at academic institutions as well as market research companies both domestically and internationally. Dr Bolls’ research focuses on how the human mind processes and responds to media content and technology. He is especially focused on using applied Neuromarketing Science to optimize content for pro-social campaigns. He has over 100 publications in Media Psychophysiology. Dr. Bolls belongs to the International Communication Association, Neuromarketing Science and Business Association, and the Society for Psychophysiological Research.