Fact-checking and journalists professional standards usually are considered to be the best fail-safe against manipulations in media. However, we found that newsmakers are able to manipulate even the audience of so-called ‘high-quality media’ who practice all mentioned approaches. To prove this we have refined the concept of ‘pseudo-event’, introduced by D.J. Boorstin, by defining the term ‘fake newsworthy event’ as an event created by newsmakers, that is high-profile and attractive for media, but the only or particular aim of these actions is an agenda-setting, and this aim is not obvious from the origin of the action. Namely, the member of parliament may file some bill realizing that it cannot be adopted and trying just to shape the public opinion. Or some person may claim against a celebrity or businessman having no chance to win at trial. On the example of Ukrainian ‘high-quality media’ we showed that journalists usually do not take into account whether some topics are launched just for manipulating agenda-setting. To prove that we gathered the data about publications focused on such topics in Ukrainian ‘high-quality media’, we provided their discourse analysis, and compared the result with experts’ evaluations of ‘media quality’ and ‘artificiality rate’ of the topic. We have not found correlations between ‘artificiality’ of the topic and the number of publications. Recommendations were elaborated for the media workers if they want to avoid this type of manipulation.

In this article, we have explored methods for the strategic management of web projects. By introducing a long-term web project development strategy into the operation of a web project, mechanisms can be developed to improve the efficiency and effectiveness of the web project. An important factor is to develop a strategy taking into account all possible crisis situations and ways out of these situations. The authors analyzed and simulated the web project structure, working out methods of web project strategy realization and implementation in a crisis situation. Additionally, in this article, the authors have presented the model for the strategic map of the balanced scorecard of a web project. The authors tested the developed methods on six web projects of university departments. The received results confirmed the appropriateness and necessity of the development and implementation of methods of the strategic management of web projects.

Web projects are crucial to a company’s online presence and significantly impact its success. Risk management is a component of web project management to identify, assess and potentially control threats to the success of projects. The research methodology includes systematic and analytical analyses of the members’ management of risks associated with web project users. The results and implications reveal that assessing the intensity of risk management measures for the sustainability of web projects regarding risks is imperative. The capacity for emergency management in web projects is essential for identifying, assessing, and controlling potential threats, reducing the probability of project delays or failure. Emergency management offers several critical benefits to web projects, including improved data protection, increased continuity of operations, reduced downtime, enhanced reputation, and increased efficiency. Effective emergency management throughout the web project life cycle organization ensures that the project is completed on time, within budget, and to stakeholders’ satisfaction while being prepared for potential emergencies. This research develops best practices and standards for future projects, increasing project success rates.