Mengru Shen

Mengru Shen


Research Focus & Metrics

Academic Career Length

6Years (2021-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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YYYang Yao
Yang Yao
MSMengru Shen
Mengru Shen
KYKai Yang
Kai Yang
YGYiwen Gao
Yiwen Gao
Bulk logistics is an important part of the modern logistics system. The degree of digital transformation of bulk logistics has a significant gap compared with other logistics forms. Combined with the successful experience of digital transformation, value co-creation may become one of the key strategies to solve the problem of digital transformation of bulk logistics. This study formulates a four-party evolutionary game model to analyze the strategic choices and the stability of strategy combinations in value co-creation activities among bulk logistics enterprises and related entities and conducts numerical simulation analysis to explore the factors affecting the outcomes of the proposed game. The numerical results demonstrate that the bulk logistics enterprises and government departments are the key players in the game form that drive the success of value co-creation activities, and the additional costs required by various enterprises and the policies and financial support from government departments are key factors affecting strategic choices. Our findings can serve as a reference for bulk logistics enterprises.

1 January 2023
Verified
Conference Paper
Open access
PDF file
YYYang Yao
Yang Yao
MSMengru Shen
Mengru Shen
JZJin Zeng
Jin Zeng
ZSZixu Shen
Zixu Shen
In some market segments of e-commerce industry, a duopoly competition situation of platform-based e-commerce enterprises has been formed. Based on the theory of platform economy, this paper analyzes the bilateral characteristics of e-commerce market, and defines the composition of market members and market structure. Secondly, a duopoly e-commerce enterprise competition model is built by combining Hotelling model, and empirical analysis is made by collecting relevant data of B2C online retail market in China. Finally, based on the results of mathematical empirical analysis, the conclusion is summarized and the corresponding management enlightenment is given.

12 May 2021
Verified
Conference Paper
Open access
PDF file
MSMengru Shen
Mengru Shen
XPXiaoran Pang
Xiaoran Pang
TCTong Chen
Tong Chen
LTLei Tang
Lei Tang
HWHui Wan
Hui Wan
In current supplier management business status of power enterprises, exists many common pain points, such as weak supplier data management, weak risk management awareness. With the intention of solving these problems, this research proposes a deep portrait system of suppliers of power enterprises by constructing full information database of suppliers, establishing a comprehensive evaluation index system of suppliers, and building a supplier label library. With the application of this system, this paper designs the business mechanism optimization scheme of the whole life cycle auxiliary management, which includes supplier qualification and performance verification, professional performance evaluation, market performance insight and risk control. This system proposed is of great significance to improve the lean level and informatization process of supplier management in power enterprises.

1 January 2023
Verified
Conference Paper
Open access
PDF file
MSMengru Shen
Mengru Shen
ZSZixu Shen
Zixu Shen
XWXifu Wang
Xifu Wang
YYYang Yao
Yang Yao
Starting from the integrity of B2B cross-border e-commerce transportation and inventory links, this paper takes the minimum total logistics cost as the optimization goal, constructs a joint optimization model of transportation and inventory based on B2B crossborder e-commerce, and applies the decomposition and coordination algorithm and improved genetic algorithm to solve the model. Finally, an example is given to verify the effect of the model on the optimization of B2B cross-border e-commerce transportation inventory cost, which provides reference for other cross-border logistics cost optimization problems.

7 January 2026 in Agriculture
Verified
Journal Article
Open access
PDF file
YGYiwen Gao
Yiwen Gao
MSMengru Shen
Mengru Shen
KYKai Yang
Kai Yang
XWXifu Wang
Xifu Wang
LJLijun Jiang
Lijun Jiang
YYYang Yao
Yang Yao
Origin warehouses, positioned at the critical “first mile” of the agri-food supply chain, profoundly influence supply chain power structures and profit allocation, as well as supply chain stability and sustainable development. To explore the role of origin warehouses in the agri-food supply chain, this study develops a three-level game model comprising a “planter–origin warehouse operator–seller” framework. Notably, this study conceptualizes the dual-functional “origin warehouse” as observed in practice, proposing two theoretical modes: the Logistics Center (LC) and the Supply Chain Center (SCC). By treating quality level, service level, and selling price decisions as endogenous variables, this study further reveals the interconnected decision-making mechanisms under different operational modes. Overall, the LC mode performs better in quality-driven markets, generating higher system profits and greater social welfare, whereas the SCC mode is superior when consumers are more price-sensitive or place greater value on service. Based on these findings, this study provides decision-making guidance for origin warehouse operators aiming to select the optimal mode under varying market conditions and proposes targeted coordination strategies to promote the high-quality development and economic sustainability of the agri-food supply chain.