This paper presents a comprehensive framework for optimising vehicle performance, integrating advanced simulation techniques with optimisation methodologies. The aim is to find the best racing line, as well as the optimal combination of parameters and control inputs to make a car as fast as possible around a given track, with a focus on energy deployment and recovery, active torque distribution and active aerodynamics. The problem known as the Minimum Lap Time Problem is solved using optimal control methods and direct collocation. The solution covers the modelling of the track, vehicle dynamics, active aerodynamics, and a comprehensive representation of the powertrain including motor, engine, transmission, and drivetrain components. This integrated simulator allows for the exploration of different vehicle configurations and track layouts, providing insights into optimising vehicle design and vehicle control simultaneously for improved performance and energy efficiency. Test results demonstrate the effect of active torque distribution on performance under various conditions, enhanced energy efficiency and performance through regenerative braking, and the added value of including parameter optimisation within the optimisation framework. Notably, the simulations revealed interesting behaviours similar to lift-and-coast strategies, depending on the importance of energy saving, thereby highlighting the effectiveness of the proposed control strategies. Also, results demonstrate the positive effect of active torque distribution on performance under various conditions, attributed to the higher utilization of available adherence. Furthermore, unlike a simpler single-track model, the optimal solution required fine control of the active aerodynamic systems, reflecting the complex interactions between different subsystems that the simulation can capture. Finally, the inclusion of parameter optimisation while considering all active systems, further improves performance and provides valuable insights into the impact of design choices.