In the field of visual graphic design, complexity plays a crucial role in visual information processing, and it is assumed to be an absolute quantity based on the number of the presenting features and components. However, it remains unclear whether the visual order of the constituent elements in graphical symbol complexity affects cognitive processing, especially memory processing. Our research innovatively generated four groups of novel, meaningless graphical symbols (complex and ordered, complex and disordered, simple and ordered, and simple and disordered) and experimentally manipulated the level of complexity and order in these stimuli. Before the formal experiment, a five-point scale was used to further rule out differences between objective and subjective definitions of these graphical symbols on ratings of complexity, order, concreteness, and familiarity. Then, we used a cue-recall task to compare subjects’ memory performance of those four graphical symbol groups. The analytical results showed a significant interaction between visual order and graphical symbol complexity, with the complexity effect appearing only when the stimuli were in disordered condition and disappearing once the stimuli were ordered. In addition, this study conducted a practical application validation to confirm that increasing the level of visual order is an effective way to improve user experience while maintaining the same level of complexity. The findings can serve as a reference for graphical symbol design, graphic design, and visual communication design.

The current study aims to investigate the effects of 3D virtual object complexity on visual working memory capacity in mobile augmented reality (MAR) interfaces. With the popularity of augmented reality technology in mobile applications, 3D virtual elements play a key role in interaction. However, prior studies ignored the correlation between virtual object presentation and visual working memory (VWM). Given that visual working memory capacity is closely related to overall cognitive ability, the current study explored the relationship between the complexity of 3D virtual objects and VWM capacity in AR interfaces. Sixty volunteers participated in a 5-point Likert scale rating to eliminate the interference factors of familiarity, concreteness and similarity in 3D virtual material objects. Then, we further conducted an MAR change detection paradigm experiment and successfully manipulated the complexity of 3D virtual objects and the set size. Thirty-one subjects completed the formal experiment. Three measurements (reaction time, proportion correct, and Cowan’s K) were analyzed for nine experimental conditions (three object complexity levels and three object set sizes). The results confirmed that the visual working memory capacity in mobile AR interfaces is modulated by the complexity of the 3D virtual objects and set size, which decreases with the increase in complexity and set size of the displayed 3D virtual objects. As the complexity of the 3D virtual objects increases, the amount of resources allocated to each item decreases, resulting in a decrease in memory capacity and memory accuracy. This study highlights the effectiveness of VWM capacity in MAR interface design research and provides valuable insights into determining the best way to present 3D virtual objects.