This article presents the results of a study of social media uses and standards from the perspectives of online newspaper managers in Argentina, Colombia, Peru, Mexico, Venezuela, Spain, and Portugal.¹ Interviews with online news managers and a content analysis of journalists’ use of Facebook and Twitter accounts show that cultural, economic, and organizational factors handicap news outlets’ adoption of social media. At the same time, evidence shows that these professionals’ drive and enthusiasm for transitioning to online and using social media have made meaningful changes in the ways news is produced in the Ibero-American region.

Propósito. Este estudio describe las características de laevitación de noticias entre jóvenes estudiantes deComunicación en universidades latinoamericanas.Metodología. Se aplicó un enfoque cualitativo yexploratorio mediante 96 grupos focales realizados entrefebrero y diciembre de 2023 en 37 universidadespúblicas y privadas de Argentina, Chile, Colombia,Ecuador, México, Perú, Uruguay y Venezuela, conestudiantes de pregrado seleccionados por conveniencia.Resultados y conclusiones. Se constató que laevitación es principalmente selectiva, vinculada contemas como pandemia, noticias policiales, conflictospolíticos y guerras. La negatividad y la sobrecargainformativa generan emociones como ansiedad yangustia, llevando a los jóvenes a desarrollar estrategiasde refugio, entre ellas el uso de redes sociales paracontenidos de entretenimiento, la configuraciónalgorítmica para silenciar información y la desconexióntemporal de los medios. Estas prácticas inciden en laforma en que perciben la calidad y relevancia delperiodismo. Aportación original. El estudio aportaevidencia inédita sobre la evitación noticiosa en jóveneslatinoamericanos, un segmento poco explorado pese asu rol futuro como profesionales de la comunicación. Sushallazgos ayudan a comprender cómo los mediospueden reconectar con audiencias jóvenes, y contribuyenal debate académico sobre la plataformización delconsumo informativo y sus efectos en la relación entremedios, política y sociedad.

Studies on journalistic work and production on social media typically focus on large media outlets in developed countries. In this article, we shift the lens to a peripheral area of a peripheral country: Argentine Patagonia. Our objective was to analyse journalistic production on Instagram, Facebook, and Twitter in the eight most-followed local and regional news media outlets. We analysed the narratives, the extent to which they apply transmedia journalism, and how they have evolved compared to studies from 2021. We also conducted structured interviews with social media managers to gain insight into their professional practices. We conclude that, 15 years since the creation of the first profiles, promoting website content remains the primary goal of North Patagonian media networks. Since 2021, there have been more frequent updates but less native production, especially on Facebook and Twitter. Despite the shortage of staff and precarious working conditions, some news media outlets have been able to innovate on Instagram, introducing a variety of multimedia formats, a more conversational tone, diverse update rhythms, adapted content, and even specific content that is organised into sections. Information production for the platforms has been integrated into journalistic routines even when public interaction with the audience remains very limited.