During the last 30 years, the proportion of smokers has steadily decreased in Sweden, which has contributed to a decreased prevalence of respiratory symptoms and chronic obstructive pulmonary disease (COPD) among adults,
1,2 less exposure to environmental tobacco smoke,
3 and a decrease in lung cancer mortality among men.
4 This positive public health trend may now be threatened as the tobacco industry continues to develop and market new nicotine delivery devices, including electronic cigarettes (e-cigarettes). Since their introduction to the market 10 years ago, e-cigarettes have rapidly become a billion-dollar industry; however, globally the content, sales, and marketing remain largely unregulated and the possible adverse health effects have yet to be established or refuted.
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