Muhammad Noman Shafique completed his Postdoctoral research at the University of Aveiro, Portugal, in 2023. He earned his Ph.D. in Business Management from Dongbei University of Finance and Economics, China, in 2020. Currently, he serves as a Researcher at the Centre for Environmental and Marine Studies within the Department of Environment and Planning at the University of Aveiro. Shafique has published widely in SSCI and SCI journals, including Technological Forecasting & Social Change, Psychology & Marketing Journal of Services Marketing, Journal of Retail & Distribution Management, IEEE Access, Computers and Electrical Engineering, Journal of Services Marketing, and Sustainability, and has presented his work at various international conferences. His research interests encompass supply chain management, logistics, digital business, and the circular Economy.