Electronic commerce (e-commerce) is an increasingly popular trend in modern economy concomitant with the development of the Internet. E-commerce has developed considerably, making Vietnam one of the fastest growing markets in the world. However, its growth rate has not matched its potential, leading to the question how online retailers could improve their practices and thus contribute to the sustainable development of emerging markets such as Vietnam. Therefore, with the goal of providing online retailers with many methods to improve their online shopping service, this study examined the direct and indirect influence of the dimensions of online shopping convenience on repurchase intention through customer-perceived value. A survey of 230 Vietnamese customers was conducted to test the theoretical model. A structural equation model was used for data analysis. The results determined that the five dimensions of online shopping convenience are: access, search, evaluation, transaction, and possession/post-purchase convenience. All dimensions have a direct impact on perceived value and repurchase intention. The results also show the important role of perceived value when a factor both directly influences repurchase intention and mediates the relationship between convenience and repurchase intention.

Among investors of cryptocurrencies there are supporters and detractors; this claims for the identification of the behavioral and socio-demographic factors that push to invest (or not) in cryptocurrencies. A survey has been administered to 275 Italian investors. Together with socio-demographic features (gender, income, age, and education), behavioral factors derived from the theory of planned behavior (attitude, subjective norm, and perceived control behavior) and from the financial behavior literature (illegal attitude, herding behavior, perceived risk, perceived benefit, and financial literacy) have been collected and analyzed. While attitude, illegal attitude, subjective norms, perceived behavioral control, herding behavior, and perceived risk have a positive impact on investors' intentions. Socio-demographic factors and financial literacy have no influence on the intention to invest in cryptocurrencies. This is the first study that comprehensively investigates the influence of behavioral and socio-demographic factors on the intention of investors to invest in cryptocurrencies.

E-Learning systems nowadays become vital for many universities in developing countries. They are useful for increasing educational quality and providing students with high-quality learning resources. However, how to attract students to use e-learning systems and how to improve their learning outcomes through e-learning are still difficult questions. This paper presents a survey study with 357 students from universities in Vietnam. The analysis results showed that e-learning acceptance was influenced by five factors including university support, students’ computer competency, infrastructure, content and design of courses, and student collaboration. Besides, the learning outcome was influenced by e-learning acceptance and student collaboration. Finally, some recommendations were suggested to improve e-learning acceptance and learning outcome of students in Vietnam.

Digital products are illegally used in various areas in the world. This behavior causes bad effects on ecommerce activities. This study aimed to find out factors influencing digital piracy behavior in Vietnam, where digital piracy rate is fairly high. In previous research, the approach focused on separate aspects and the scope focused mainly on students. Therefore, an integrated approach could return a better result. Based on the theory of planned behavior and related researches, this study proposed an integrated model to explore the factors affecting digital piracy behavior in Vietnam. Some viewpoints that have been integrated into the proposed model include a psychological, moral, legal, economic and technological viewpoint. The sample consists of 264 people in Ho Chi Minh City, Vietnam. The results showed that the perceived behavioral control strongly influences the intention, and then on the digital piracy behavior. Besides, perceived behavioral control is influenced by technology development and perceived risk. This research confirmed most of the proposed hypotheses and showed the important role of technology in predicting this kind of behavior in Vietnam. Based on the findings of this study, several suggestions have been made to mitigate the digital piracy situation in Vietnam.

Today, Knowledge Management (KM) is becoming a popular approach for improving organizational innovation, but whether encouraging knowledge sharing will lead to a better innovative working behaviour of employees is still a question. This study aims to identify the factors of KM affecting the innovative working behaviour of Information Technology (IT) employees in Vietnam. The research model involves three elements: attitude, subjective norm and perceived behavioural control affecting knowledge sharing, and then, on innovative working behaviour. The research method is the quantitative method. The survey was conducted with 202 samples via the five-scale questionnaire. The analysis results show that knowledge sharing has a positive impact on the innovative working behaviour of IT employees in Vietnam. Besides, attitude and perceived behavioural control are confirmed to have a strong positive effect on knowledge sharing, but the subjective norm has no significant impact on knowledge sharing. Based on this result, recommendations to promote knowledge sharing and the innovative work behaviour of IT employees in Vietnam are made.