Dr. Ashima Singh is a senior academician working at ASCO, Amity University, Noida, with a wide experience of over 15 years. She is an active member and trainer on a UNICEF project, in collaboration with CMSR on the Media Collective for Child Rights in Chhattisgarh. She has been awarded with the "Educator of the Year 2022" Award by E4M. She has also been listed among 50 Influential Women of the PR Industry in 2022. Her research interests include public relations, event management, sustainability, mass communication, firm performance.