Behavioral scientist, head of the Sport, Media and Society (SMS) Research Lab at the Sammy Ofer School of Communications and a senior researcher at the International Institute for Counter-Terrorism (ICT) at Reichman University (IDC). Chartered Member (CPsychol.) of the British Psychological Society and serves as the Chief Behavioral Officer for the Israel Olympic Football team, which has successfully qualified for the Paris 2024 Summer Olympic Games.
Reichman University
Herzliya, Israel