Wildlife activity patterns, which reveal the daily allocation of time and energy, are crucial for understanding survival pressures, adaptive strategies, and behavioral characteristics in different environments. Among ungulates, grouping behavior is a prevalent adaptive trait that reflects the population structure, mating systems, and life history strategies formed over long-term evolutionary processes. This study aimed to elucidate the daily activity patterns and grouping characteristics of the rare goitered gazelle (Gazella subgutturosa) in the Helan Mountains of western China from 2022 to 2023 using camera trap monitoring. With a total of 3869 camera days of effective trapping, we recorded 442 independent detections of goitered gazelles. The results revealed the following: (1) Goitered gazelle is primarily active during the day, showing an activity pattern similar to crepuscular animals, with two activity peaks occurring after dawn and before dusk. (2) Daily activity patterns showed both seasonal and sex differences. In the warm season, morning activity peaks occurred earlier, and afternoon peaks occurred later compared to the cold season. The overlap in daily activity patterns between females and males in the warm season was lower than that in the cold season, and this trend persisted throughout the year. (3) The number of times different types of groups were observed varied significantly, with single males and single females accounting for a larger proportion of all observed groups. There was no significant difference in group size across seasons, with groups typically consisting of 1–2 individuals. Our study provides detailed insights into the temporal ecology and population structure of goitered gazelles in arid and semi-arid ecosystems. This information will guide the identification of future conservation priorities and the development of management plans for the reserve.