Purpose: It is imperative to achieve sustainable growth in farmers' earnings to sustain poverty alleviation efforts and achieve rural revitalization goals. The authors investigated the nature of the non-linear relationship between farmers' e-commerce participation and income growth, analyzed the rationale behind this correlation and examined the moderating effect of digital finance on this relationship.Design/methodology/approach: The authors conducted an empirical investigation using rural household data from the China Household Finance Survey and the regional digital finance index compiled by Peking University. The authors employed a fixed-effect model and a moderating effect model to identify the non-linear influences of e-commerce participation on farmers' income and to analyze the positive synergies of digital finance. The authors used identification and estimation techniques to mitigate the endogeneity problem, specifically employing heteroscedasticity-based instruments.Findings: There is an inverted U-shaped relationship between e-commerce participation and farmers' income. Digital finance reduces the declining trend in the marginal effects of e-commerce and increases marginal values. Furthermore, the synergistic effect can promote the quality and efficiency of business activities by easing credit constraints, reducing risk aversion and stimulating innovative activities, which in turn can lead to sustained revenue growth.Originality/value: Few studies have focused on the non-linear relationship between e-commerce and farmers' income. This implies that achieving sustained income growth using e-commerce alone is difficult. The synergy between e-commerce and digital finance is a feasible path for achieving this goal.

Eradicating poverty is a strategic priority in the pursuit of Sustainable Development Goals. This study intends to identify and quantify the elements affecting the Characteristic Agriculture Development (CAD) project implemented in area of Chinese poverty and reveals the interrelationships between those elements. First-hand data for the structural modeling were collected through semi-structured interviews with a group of selected experts. As a result, this study has identified seventeen representative elements, and the interrelationships between them have been examined based on the Interpretive Structural Modeling (ISM) method. Furthermore, these elements were further categorized into four categories depending on their driving power and dependence power by using the cross-impact matrix multiplication applied to classification (MICMAC) analysis. The combination result of the elements identification, ISM modeling and MICMAC analysis provide a conceptual framework for designing, implementing, and managing CAD projects conducted in rural China. Finally, we suggest that an appropriate approach should be applied to empower the poor, promote target group participation, optimize the regional agriculture structure, and increase the agro value chain competiveness in CAD project implementation.

Purpose: The purpose of this study is to examine the effects of mobile Internet adoption on technology adoption extensity.Design/methodology/approach: This study uses cross-sectional data collected in 2018 from 932 smallholder litchi farmers in Guangdong Province and Guangxi Province in southern China. A Poisson regression with endogenous treatment effects (ETPR) model is applied to estimate the effects of mobile Internet adoption on technology adoption extensity.Findings: The ETPR model results indicate that mobile Internet adoption can significantly enhance technology adoption extensity. In addition, the extensity of technology adoption is also determined by education level, training, share of litchi farming income, guidebook use and cooperative membership. Disaggregated analyses further confirm the positive impact of mobile Internet adoption on the number of capital- and labor-intensive technologies adopted.Originality/value: This study contributes to the literature on agricultural technology adoption. The findings highlight the need to facilitate modern agricultural technology penetration by promoting the use of mobile Internet technologies.

Pakistan is an agrarian nation that is among the most vulnerable countries to climatic variations. Around 20% of its GDP is produced by agriculture, and livestock-related production contributes more than half of this value. However, few empirical studies have been conducted to determine the vulnerability and knowledge of livestock herders, and particularly the smaller herders. Comprehending individual perceptions of and vulnerabilities to climate change (CC) will enable effective formulation of CC mitigation strategies. This study intended to explore individual perceptions of and vulnerabilities to CC based on a primary dataset of 405 small livestock herders from three agro-ecological zones of Punjab. The results showed that livestock herders’ perceptions about temperature and rainfall variations/patterns coincide with the meteorological information of the study locations. The vulnerability indicators show that Dera Ghazi Khan district is more vulnerable than the other two zones because of high exposure and sensitivity to CC, and lower adaptive capacity. However, all zones experience regular livelihood risks due to livestock diseases and deaths resulting from extreme climatic conditions, lower economic status, and constrained institutional and human resource capabilities, thus leading to increased vulnerability. The results indicate that low-cost local approaches are needed, such as provision of improved veterinary services, increased availability of basic equipment, small-scale infrastructure projects, and reinforcement of informal social safety nets. These measures would support cost-effective and sustainable decisions to enable subsistence livestock herders to adopt climate smart practices.