This study was conducted with aim of determining prevalence of headache and evaluating its effects on health-related quality of life (HRQoL) in Beylikova town of Eskisehir city in the west of Turkey. This study was conducted on adults aged 20 years and over aged between May 11 and June 04 2009 in Beylikova town of Eskisehir city in the west of Turkey. A total of 587 people were selected by simple randomized method. The International Headache Society criteria were used for the determination of severity of headache. The 36-item short-form (SF-36) was used for the assessment of healthrelated quality of life. The number of men and women was 302 (51.4%), and 285 (48.6%), respectively. The mean age was 46.70 ± 15.26 years (range, 20-87 years). Headache prevalence was found to be 78.2% (n=459). Decreased headache prevalence was found in the ages older than 30-44 age group (p < 0.05). All domains of SF-36, the mean scores were higher in individuals without headache than those with headache (for each, p < 0.05). Migraine prevalence was found to be 7.2% (n=33). In accordance with the literature, this study found the presence of headache in adults at high frequency (78.2%). Particularly the presence of migraine and increased severity of headache were found to decrease the quality of life.

Brand communities have been proven to be successful with commercial brands. However, a review of the literature indicated that brand community has not been studied in charity organizations. To shed light on this issue, a qualitative research was conducted among stakeholders of an internationally well-known charity organization using three different techniques: in-depth interviews, netnography, and nonparticipant observation at the charity’s brandfest. The results suggest that cause-brand communities exist, sharing the same elements of commercial-brand communities, but the two have some unique characteristics, such as the existence of different stakeholders and small communities that demonstrate an extreme commitment, the promotion of consumer citizenship among them, and the lack of oppositional brand loyalty. A cause-brand community has important managerial implications as it helps build the charity’s brand equity; at the same time, a well-known brand supports the construction of the brand community.

Objetivo: Analizar la influencia que tienen el entorno físico y los aspectos sociales de los espacios públicos en la activación física y el bienestar de los ciudadanos, con el fin de identificar oportunidades para diseñar estrategias de mercadotecnia social que fomenten la salud y el bienestar entre los ciudadanos. Materiales y métodos: Se realizó un estudio mixto en dos etapas: observación y análisis de los atributos físicos de la Ruta Recreativa de Saltillo, Coahuila en base al modelo de Servipanoramas; aplicación de encuestas en línea a 168 adultos utilizando las escalas de bienestar percibido y de valoración de las Ciclovías. Resultados: Los hallazgos sugieren que la existencia de espacios públicos apropiados para ejercitarse y convivir con otros resulta atractiva para los participantes en el estudio, quienes señalan que la Ruta Recreativa estudiada ofrece el entorno adecuado para alcanzar sus metas de salud y relacionarse con personas con intereses similares. Conclusiones: Existe un interés de los visitantes a la Ruta Recreativa de Saltillo, Coahuila por alcanzar mejores niveles de salud y bienestar, lo cual puede ser aprovechado por empresas y organismos públicos para diseñar e implementar estrategias e intervenciones de mercadotecnia social orientadas a la promoción de la salud y el cambio de hábitos, utilizando los espacios abiertos que la Ruta Recreativa ofrece y llegar así a un mayor número de ciudadanos.