Meat color is an important aspect of a consumer’s purchase decisions regarding meat products. Perceived meatcolor results from the interaction of light, a detector (i.e., human eye), and numerous factors, both intrinsic and extrinsic tothe muscle, that influence the chemical state of myoglobin. The complex nature of these interactions dictates that decisionsregarding evaluations of meat color be made carefully and that investigators have a basic knowledge of the physical andchemical factors affecting their evaluations. These guidelines were compiled to aid investigators in navigating the pitfalls ofmeat color evaluation and ensure the reporting of information needed for the appropriate interpretation of the resulting data.The guidelines provide an overview of myoglobin chemistry, perceptions of meat color, details of instrumentation used inmeat color evaluation, and step-by-step protocols of the most common laboratory techniques used in meat color research.By following these guidelines, results of meat color research may be more clearly presented and more easily replicated.

Any deviation from a bright-red color leads to a discounted price or beef is discarded. Limited data are currently available on the economic losses due to retail beef discoloration. Therefore, the objective of the study was to estimate economic losses, the amount of beef discarded, natural resource wastage, and environmental impact due to beef discoloration. One-year data of total beef sales, total beef discarded, and discounted sale values were collected from 2 national retail chains and 1 regional retail chain located in the Southern United States, representing data from 5,034 stores and 44 states. The US beef system life cycle parameters from published literature were used to calculate the impact of discarded meat on water and energy use and greenhouse gas emissions. The study noted that approximately 2.55% of beef is discarded because of discoloration. The results indicate that the US beef industry loses $3.73 billion annually owing to discoloration. The total amount of beef discarded per year in the US corresponds to 194.70 million kg, which represents wasting 780,000 animals and the associated natural resources used in their production. A 1% decrease in discolored beef in the US could reduce natural resource waste and environmental impact by 23.95 billion L of water, 96.88 billion MJ of energy consumed, and 0.40 million tons of carbon dioxide equivalent emission along the beef upstream value chain. Therefore, improving the color stability of meat could increase the sustainability of beef production and limit the waste of nutritious beef, so the application of novel technologies to mitigate color deterioration should be imperative.

Deviation from a bright cherry-red color of fresh meat results in less consumer acceptance and either discounted or discarded products in the value chain. Tissue homeostasis changes immediately after exsanguination, leading to acidification of muscle. Any alteration in pH drop can influence both muscle structure and enzymatic activity related to oxygen consumption and the redox state of myoglobin. This review focuses on both fundamental and applied approaches to under-stand the effects of pH on biochemical changes, oxygen diffusion, and its impact on meat color. Recent updates utilizing high-throughput “omics” approaches to elucidate the biochemical changes associated with high-pH meat are also dis-cussed. The fundamental aspects affecting fresh meat color are complex and highly interrelated with factors ranging from live animal production to preharvest environmental issues, muscle to meat conversion, and numerous facets along the merchandising chain of marketing meat to consumers.

Discoloration of beef products leads retailers to offer discounts or discard beef products, as consumers tend to reject a brownish beef color. This practice contributes to retail food waste and inefficient resource allocation linked to beef production. The objective of this study was to investigate U.S. consumer preferences for beef color and price discounts. After an initial test for screen acuity regarding color perception using a condensed form the ishihara test, data on meat purchasing behavior as well as demographic information was collected for all participants. An additional part of the study undertook a hypothetical discrete choice experiment using digital photos of beef steaks with different meat color, price, and discount labels in retail packaging to examine consumer preferences, willingness to pay, and the effects of discount pricing. Results of a Mixed Logit Model based on choice data show that beef shoppers perceive, see, and prefer color nearly linearly across days of retail display. Consumers' willingness to pay was negative for 4, 7 and 9 days of retail display relative to day zero and decreased with an increase in discoloration. Results indicate that beef shoppers would have to be financially compensated for choosing a steak that was discolored after 9 days of retail display. However, male beef buyers exhibit weaker preferences for color and could be a target segment for promoting discolored beef products to reduce meat waste.

Plant-Based Meat Alternatives (PBMA) are increasing in popularity and may provide essential nutrients for some populations.