Although smart speakers are widely accepted by consumers today, especially in developed countries such as the United States (US), few marketing-focused empirical studies on smart speakers have been conducted. To address this gap in the literature, the current study aims to explore the effects of perceived coolness on consumers’ attitudes toward smart speakers through perceived values (i.e., functional, hedonic, economic, and social value). Data were collected from the current smart speaker users in the US using an online questionnaire. The study employed partial least squares structural equation modeling (PLS-SEM) approach on 307 validated responses. The SEM analysis showed that perceived coolness, which consisted of four dimensions: perceived functionality, attractiveness, subcultural appeal, and originality, had a positive effect on the functional, hedonic, economic, and social value. The findings further revealed that consumers’ attitude toward smart speakers was influenced by functional, hedonic, and economic value, but not by social value. Additionally, the attitude was found to be a strong predictor of continuance intention. This study is one of the early attempts to explore the current smart speaker users’ attitudes and their intentions to continue using AI-based voice assistants’ devices.

Purpose: The purpose of this study is to investigate the underlying psychological mechanism and boundary conditions which drive materialists' purchase intention (PI) of sustainable over generic luxury products.Design/methodology/approach: Four empirical studies (one survey and three experiments) were conducted to test the hypotheses.Findings: Materialism has a positive effect on consumers' purchase intention of sustainable over generic luxury products because materialists tend to have higher perceived functional value of sustainable (i.e., green) luxury products. Product conspicuousness (i.e., publicly consumed versus privately consumed luxury) moderates the effect of materialism on PI of sustainable over generic luxury products. Materialism increases the perceived functional value and thus enhances the PI of sustainable luxury products over generic luxury products only when the product is privately consumed (as opposed to publicly consumed).Originality/value: This article contributes to the literature that explores how materialism affects environmentalism. This study is among the first empirical works in the context of luxury that studies the relationship between materialism and purchase intention of green products over generic products. This study is also among the first in the context of materialists to empirically establish the importance of perceived functional value associated with sustainable over generic products in affecting PI. Moreover, this article investigates the moderating role of product conspicuousness, which enhances the generalizability of the findings.

In the last decade, the relationship between sustainable luxury and consumer purchase intention has been gradually noticed by researchers. However, a systematic review of the literature on this topic has not been conducted. The purpose of this study was to collect literature and analyze the current state of research related to sustainable luxury and consumer purchase intention. Based on the Scopus and Web of Science database, this systematic review used a multistep process to ensure the traceability and reliability of the findings. A content analysis shows that sustainable luxury can be presented through four perspectives (raw materials, recycling and reproduction, social media and advertising (AD) strategies, and corporate social responsibility (CSR) and brand promise) in contrast with common luxury goods. In addition to consumer purchase intention, consumer attitude and word-of-mouth (WoM) advertisements were also evaluated as dependent variables. The relationship between the effect of sustainable luxury and consumer purchase intention is multifaceted, and five types of factors are summarized. The results of this review indicate that the related epistemology has been strongly advanced, and luxury brands should approach the topic of manufacturing and retail sustainability on a case-by-case basis and measure whether it translates into better purchasing behavior. The practical implications for luxury retail are discussed.