Paweł Bryła is an Associate Professor at the Department of International Marketing and Retailing, at the University of Lodz, Poland. His research interests revolve around food marketing and consumer behaviour on the food market. He has authored over 120 publications, including articles in such journals as Nutrients, Appetite, Sustainability, and British Food Journal.
Research Keywords & Expertise
Consumer Behavior
Food Marketing
Organic Products
Health Claims
Nutrition Claims
Sustainable consumptio...
Regional Products
ethnocentrism
country-of-origin effe...
food choice criteria
Fingerprints
9%
Food Marketing
8%
ethnocentrism
6%
Consumer Behavior
6%
Organic Products
5%
Nutrition Claims
5%
Health Claims
5%
Sustainable consumption
5%
Regional Products
Short Biography
Paweł Bryła is an Associate Professor at the Department of International Marketing and Retailing, at the University of Lodz, Poland. His research interests revolve around food marketing and consumer behaviour on the food market. He has authored over 120 publications, including articles in such journals as Nutrients, Appetite, Sustainability, and British Food Journal.
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