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The paper aims to identify selected predictors of food label use to extend our knowledge about consumer behavior related to food purchases. Two types of information were examined: front-of-package (FOP) and back-of-package (BOP), and two contexts of reading labels were distinguished: during shopping and at home. Various types of potential predictors were tested, including demographic (e.g., age, gender, household size, place of living), socioeconomic (e.g., education, professional activity, income), behavioral (e.g., purchasing certain types of products), and psychographic (e.g., importance attached to various types of information) criteria. The survey was conducted with the use of the CAWI (Computer-Assisted Web Interviews) methodology in a sample of 1051 Polish consumers. Quota sampling was applied based on sex, age, education, place of living (urban vs. rural), and region. Descriptive statistics, t-tests, ANOVAs, Pearson correlation coefficients, and multiple and retrograde step regressions were applied. In retrograde step regression models, only one predictor (self-rated knowledge about nutrition healthiness) turned out to be significant for all four measures of label reading. The remaining predictors were specific to selected measures of reading labels. The importance of the information about the content of fat and that about the health effects of consuming a food product were significant predictors of three types of food label use. This study confirms the necessity to investigate reading labels in fine-grained models, adapted to different types of labels and different contexts of reading. Our results show that demographic or socioeconomic variables are not significant predictors of reading food labels for a large group of Polish consumers.
Paweł Bryła. Who Reads Food Labels? Selected Predictors of Consumer Interest in Front-of-Package and Back-of-Package Labels during and after the Purchase. Nutrients 2020, 12, 2605 .
AMA StylePaweł Bryła. Who Reads Food Labels? Selected Predictors of Consumer Interest in Front-of-Package and Back-of-Package Labels during and after the Purchase. Nutrients. 2020; 12 (9):2605.
Chicago/Turabian StylePaweł Bryła. 2020. "Who Reads Food Labels? Selected Predictors of Consumer Interest in Front-of-Package and Back-of-Package Labels during and after the Purchase." Nutrients 12, no. 9: 2605.
This paper aims to identify selected antecedents of the importance attached to salt content information (ISCI) placed on food labels, on the basis of a representative survey of 1051 Polish consumers. The study was conducted with the use of the CAWI (Computer Assisted Web Interviews) method in 2018. Quota sampling was applied with reference to the following five criteria: sex, age, education, place of living (urban and rural areas), and region. In a multiple regression model, ISCI depends on the respondent’s: sex, age, evaluation of the quantity of nutrition claims, importance attached to nutrition claims, willingness to pay a price premium for products with nutrition claims, attention paid to health and nutrition claims, agreeing with the opinion that unreliable nutrition claims are a serious problem, evaluation of healthiness of one’s diet, self-rated knowledge about healthy nutrition, buying organic food, and reading front-of-package (FOP) labels during and after the purchase. The strongest effects on the importance attached to salt content information on the food packaging were displayed by the importance of nutrition claims, attention paid to nutrition and health claims, respondent’s age, FOP label reading at home, and agreeing that the use of unreliable nutrition claims is a serious problem.
Paweł Bryła. Selected Predictors of the Importance Attached to Salt Content Information on the Food Packaging (a Study among Polish Consumers). Nutrients 2020, 12, 293 .
AMA StylePaweł Bryła. Selected Predictors of the Importance Attached to Salt Content Information on the Food Packaging (a Study among Polish Consumers). Nutrients. 2020; 12 (2):293.
Chicago/Turabian StylePaweł Bryła. 2020. "Selected Predictors of the Importance Attached to Salt Content Information on the Food Packaging (a Study among Polish Consumers)." Nutrients 12, no. 2: 293.
Paweł Bryła. Oświadczenia zdrowotne i żywieniowe na rynku produktów żywnościowych. Oświadczenia zdrowotne i żywieniowe na rynku produktów żywnościowych 2020, 1 .
AMA StylePaweł Bryła. Oświadczenia zdrowotne i żywieniowe na rynku produktów żywnościowych. Oświadczenia zdrowotne i żywieniowe na rynku produktów żywnościowych. 2020; ():1.
Chicago/Turabian StylePaweł Bryła. 2020. "Oświadczenia zdrowotne i żywieniowe na rynku produktów żywnościowych." Oświadczenia zdrowotne i żywieniowe na rynku produktów żywnościowych , no. : 1.
Paweł Bryła. Znaczenie marki na rynku ekologicznych produktów żywnościowych. Strategie budowania marki i rozwoju handlu. Nowe trendy i wyzwania dla marketingu 2020, 1 .
AMA StylePaweł Bryła. Znaczenie marki na rynku ekologicznych produktów żywnościowych. Strategie budowania marki i rozwoju handlu. Nowe trendy i wyzwania dla marketingu. 2020; ():1.
Chicago/Turabian StylePaweł Bryła. 2020. "Znaczenie marki na rynku ekologicznych produktów żywnościowych." Strategie budowania marki i rozwoju handlu. Nowe trendy i wyzwania dla marketingu , no. : 1.
The paper aims to assess the level and predictors of regional ethnocentrism on the market of regional food products in the context of sustainable consumption. The study contributes to the theory of consumer ethnocentrism by extending our knowledge about its regional dimension. Regional ethnocentrism is the preference for products originating from the consumer’s region. I conducted a survey in a representative sample of 1000 inhabitants of Poland with the use of the CAWI (Computer-Assisted Web Interview) methodology. Regional ethnocentric consumers were characterized by a significantly more favorable attitude to regional food products compared to the rest of the sample. In a multiple regression model, the following eight statistically significant predictors of the regional ethnocentrism were identified: the importance of brand and retailer trust on the food market; the importance of quality signs in regional food purchases; opinion that insufficient marketing constitutes an important barrier to the development of the regional food market; buying regional products in shops owned by producers, rather than large distribution networks; frequency of purchasing regional products as a tourist; and national ethnocentrism on the regional food market. These predictors are strongly related to the three major pillars of sustainable development—economic, social, and ecological.
Paweł Bryła. Regional Ethnocentrism on the Food Market as a Pattern of Sustainable Consumption. Sustainability 2019, 11, 6408 .
AMA StylePaweł Bryła. Regional Ethnocentrism on the Food Market as a Pattern of Sustainable Consumption. Sustainability. 2019; 11 (22):6408.
Chicago/Turabian StylePaweł Bryła. 2019. "Regional Ethnocentrism on the Food Market as a Pattern of Sustainable Consumption." Sustainability 11, no. 22: 6408.
The purpose of this paper is to examine the importance attached to nutrition claims placed on food packaging from the perspective of Polish food processors and distributors. A total of 78 completed questionnaires were obtained with the use of the CAWI methodology. The author used correlations, t-statistics, ANOVAs, and simple and multiple regression analyses. In simple regressions, 6 independent variables turned out to influence the declared importance of nutrition claims in a statistically significant way: 1) perceived credibility of nutrition claims; 2) agreeing that the availability of health-related information is not sufficient for the vast majority of Polish consumers to change their preferences for the choice of foods; 3) strong belief that food products carry too many nutrition claims; 4) self-reported knowledge about the healthiness of one’s diet; 5) respondent age; and 6) seniority of the respondent in the companies surveyed. In a multiple regression model, only variables 1, 2, and 3 remained statistically significant at p < 0.05. An increase in the perceived credibility and stronger agreement with the above statement increase the importance attached to nutrition claims, whereas believing that foods carry an excessive number of nutrition claims reduces it.
Paweł Bryła. SELECTED ANTECEDENTS OF THE IMPORTANCE OF NUTRITION CLAIMS FOR FOOD PROCESSORS AND DISTRIBUTORS. Journal of Agribusiness and Rural Development 2019, 52, 1 .
AMA StylePaweł Bryła. SELECTED ANTECEDENTS OF THE IMPORTANCE OF NUTRITION CLAIMS FOR FOOD PROCESSORS AND DISTRIBUTORS. Journal of Agribusiness and Rural Development. 2019; 52 (2):1.
Chicago/Turabian StylePaweł Bryła. 2019. "SELECTED ANTECEDENTS OF THE IMPORTANCE OF NUTRITION CLAIMS FOR FOOD PROCESSORS AND DISTRIBUTORS." Journal of Agribusiness and Rural Development 52, no. 2: 1.
The article aims to examine the importance attached to culinary blogs in the promotion of food products with health and nutrition claims from the perspective of food processors and distributors in Poland. With the use of the CAWI methodology, 78 completed questionnaires were obtained. We used correlations, t-statistics, ANOVAs, and simple and multiple regressions. A series of predictors of the importance attached to culinary blogs now and in the future were tested. As far as the current importance is concerned, we arrived at a model with three statistically significant independent variables: the importance of recommendations of scientific institutes on the food packaging, self-reported healthiness of one’s nutrition and the tenure of respondents in the examined companies. The importance is positively associated with the recommendations and healthiness, and negatively with tenure. Regarding the future forecasts, the expected importance of culinary blogs depends on the importance attached to health claims, expiry date, and price information on the label as well as on the role of the care for the environment in the marketing communication of the companies under study. All of these independent variables are positively associated with the predicted importance of culinary blogs. The increasing role of culinary blogs in the communication mix should trigger more investment of food processors and distributors in the commercial cooperation with bloggers.
Paweł Bryła. The Importance Attached to Culinary Blogs in the Promotion of Food Products with Health and Nutrition Claims: A Perspective of Polish Processors and Distributors. Sustainable Transport Development, Innovation and Technology 2019, 31 -38.
AMA StylePaweł Bryła. The Importance Attached to Culinary Blogs in the Promotion of Food Products with Health and Nutrition Claims: A Perspective of Polish Processors and Distributors. Sustainable Transport Development, Innovation and Technology. 2019; ():31-38.
Chicago/Turabian StylePaweł Bryła. 2019. "The Importance Attached to Culinary Blogs in the Promotion of Food Products with Health and Nutrition Claims: A Perspective of Polish Processors and Distributors." Sustainable Transport Development, Innovation and Technology , no. : 31-38.
Magdalena Kosiada-Sylburska; Paweł Bryła. Relationship between selected macroeconomic indicators and household expenditure on culture in Poland in the period 2000–2017. Studia Prawno-Ekonomiczne 2019, 112, 285–301 -285–301.
AMA StyleMagdalena Kosiada-Sylburska, Paweł Bryła. Relationship between selected macroeconomic indicators and household expenditure on culture in Poland in the period 2000–2017. Studia Prawno-Ekonomiczne. 2019; 112 ():285–301-285–301.
Chicago/Turabian StyleMagdalena Kosiada-Sylburska; Paweł Bryła. 2019. "Relationship between selected macroeconomic indicators and household expenditure on culture in Poland in the period 2000–2017." Studia Prawno-Ekonomiczne 112, no. : 285–301-285–301.
A unique Europe-wide research study was conducted among all the producer organisations having a European Union quality sign (protected designation of origin, protected geographical indication, traditional speciality guaranteed) registered in the DOOR database with the use of postal and Internet surveys. 840 requests to complete the survey were sent. The final sample consisted of 56 entities from 11 countries. Descriptive statistics, χ2-tests, t-tests, bivariate regressions and a multivariate regression model were applied. In the majority of cases, the adoption of a European quality sign for origin food results in an increase of marketing outlays, number of clients, production, and net profit. The most important marketing consequences of implementing the system of origin product protection consist in image enhancement, distribution policy innovations and refreshing the marketing strategy of the organisation. The principal determinants of the competitive advantage turn out to be taste, followed by the quality guarantee in the form of certificates and signs, and emphasising the product identification with its region of origin. As far as the general assessment of the impact of obtaining a European quality sign on the organisation development is concerned, positive answers prevailed decidedly. 59% estimated the impact to be rather good, and 22% very good. Neutral assessments amounted to 17%, and negative to less than 2%. In a multiple regression model, factors that influence the evaluation of the impact of obtaining a European quality sign for origin food were identified. They include: increasing production, entering new distribution channels, building one's competitive advantage on consumer loyalty and selling one's products on a market.
P. Bryła. The impact of obtaining a European quality sign on origin food producers. Quality Assurance and Safety of Crops & Foods 2018, 10, 155 -164.
AMA StyleP. Bryła. The impact of obtaining a European quality sign on origin food producers. Quality Assurance and Safety of Crops & Foods. 2018; 10 (2):155-164.
Chicago/Turabian StyleP. Bryła. 2018. "The impact of obtaining a European quality sign on origin food producers." Quality Assurance and Safety of Crops & Foods 10, no. 2: 155-164.
Purpose The purpose of this paper is to analyse selected characteristics, attitudes and opinions of organic food e-consumers (online shoppers) in Poland. Design/methodology/approach A survey was conducted among 1,000 inhabitants of Poland aged 15-65. The sample resembled the general population, regarding: age, sex, education and the size of the city of origin. In total, 63 respondents reported buying organic food online. This segment was compared with the rest of the sample with the use of two-tailed t-tests. A logistic regression model was applied to identify the determinants of organic food online shopping in Poland. Findings In a logistic regression model, age, income, willingness to pay (WTP) a premium price for organic food, importance attached to product appearance and to quality signs turned out to be statistically significant determinants of online shopping behaviour for organic food in Poland. Higher income, importance attached to quality signs and higher WTP increase the likelihood of being an organic e-consumer, while higher age and importance attached to product appearance decrease it. Research limitations/implications First, some determinants of organic online shopping have been identified. Second, this study has provided some frameworks to analyse organic food selection motives, barriers to the development of the market, food authenticity assessment criteria, distribution channels, and product characteristics. Practical implications The findings may be useful for the industry due to the identification of the role of quality signs in online food purchases and of the importance of selected organic food consumption motives. Originality/value To the best of the author’s knowledge, this is the first study of organic food online shopping in Poland.
Paweł Bryła. Organic food online shopping in Poland. British Food Journal 2018, 120, 1015 -1027.
AMA StylePaweł Bryła. Organic food online shopping in Poland. British Food Journal. 2018; 120 (5):1015-1027.
Chicago/Turabian StylePaweł Bryła. 2018. "Organic food online shopping in Poland." British Food Journal 120, no. 5: 1015-1027.
This article aims to identify selected determinants of migration among former international student mobility participants. It is based on a large-scale online survey (2450 completed questionnaires) distributed among all Polish alumni who took part in Erasmus mobility for studies 5–6 years before. The survey was conducted in 2012. We apply descriptive statistics, cross-tabulation, χ2 tests, t-tests, ANOVAs, and a logistic regression model. Being a man and graduating from education studies diminish the likelihood of living abroad, whereas graduating from science, mathematics and computing, finishing one’s education at the Bachelor level, having studied in German and French during one’s international student mobility and being involved in a student association at the host university significantly increase the chance of currently living abroad. Finally, those who had their first international student mobility at the doctoral level are more than three times as likely to be living abroad than those who did not.
Paweł Bryła. International student mobility and subsequent migration: the case of Poland. Studies in Higher Education 2018, 44, 1386 -1399.
AMA StylePaweł Bryła. International student mobility and subsequent migration: the case of Poland. Studies in Higher Education. 2018; 44 (8):1386-1399.
Chicago/Turabian StylePaweł Bryła. 2018. "International student mobility and subsequent migration: the case of Poland." Studies in Higher Education 44, no. 8: 1386-1399.
Paweł Bryła. Uwarunkowania skłonności do płacenia wyższej ceny za żywność ekologiczną w porównaniu z produktami konwencjonalnymi. Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu 2018, 203 -213.
AMA StylePaweł Bryła. Uwarunkowania skłonności do płacenia wyższej ceny za żywność ekologiczną w porównaniu z produktami konwencjonalnymi. Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu. 2018; (526):203-213.
Chicago/Turabian StylePaweł Bryła. 2018. "Uwarunkowania skłonności do płacenia wyższej ceny za żywność ekologiczną w porównaniu z produktami konwencjonalnymi." Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu , no. 526: 203-213.
Paweł Bryła. Selected predictors of the evaluation of credibility of information on food packaging among processors and distributors. Marketing i Zarządzanie 2018, 52, 7 -15.
AMA StylePaweł Bryła. Selected predictors of the evaluation of credibility of information on food packaging among processors and distributors. Marketing i Zarządzanie. 2018; 52 ():7-15.
Chicago/Turabian StylePaweł Bryła. 2018. "Selected predictors of the evaluation of credibility of information on food packaging among processors and distributors." Marketing i Zarządzanie 52, no. : 7-15.
Paweł Bryła; University of Lodz. Creating and Delivering Value for Consumers of Healthy Food – a Case Study of Organic Farma Zdrowia S.A. Journal of Management and Business Administration. Central Europe 2017, 25, 55 -74.
AMA StylePaweł Bryła, University of Lodz. Creating and Delivering Value for Consumers of Healthy Food – a Case Study of Organic Farma Zdrowia S.A. Journal of Management and Business Administration. Central Europe. 2017; 25 (4):55-74.
Chicago/Turabian StylePaweł Bryła; University of Lodz. 2017. "Creating and Delivering Value for Consumers of Healthy Food – a Case Study of Organic Farma Zdrowia S.A." Journal of Management and Business Administration. Central Europe 25, no. 4: 55-74.
P. Bryła. The perception of EU quality signs for origin and organic food products among Polish consumers. Quality Assurance and Safety of Crops & Foods 2017, 9, 345 -355.
AMA StyleP. Bryła. The perception of EU quality signs for origin and organic food products among Polish consumers. Quality Assurance and Safety of Crops & Foods. 2017; 9 (3):345-355.
Chicago/Turabian StyleP. Bryła. 2017. "The perception of EU quality signs for origin and organic food products among Polish consumers." Quality Assurance and Safety of Crops & Foods 9, no. 3: 345-355.
Good practices in Polish agriculture include the uptake of EU funding, the use of farm advisory services, the development of organic farming, appealing to tradition and area of origin, cooperation, for instance in the framework of producer groups, and making suitable investments. The success of Polish agricultural enterprises will depend, inter alia, on the improvement of management skills, especially in the field of strategic planning, market research, project management and the use of ICT technologies; the adoption of marketing orientation and innovative solutions in the area of marketing; strengthening their embeddedness in value delivery networks (horizontal and vertical market channel integration); further internationalisation (various forms of entering foreign markets, contractual and equity connections); development of risk management culture and competencies; improvement of the resource base.
Paweł Bryła. Good Practices and Unresolved Problems in Polish Agricultural Enterprises. Managing Agricultural Enterprises 2017, 77 -101.
AMA StylePaweł Bryła. Good Practices and Unresolved Problems in Polish Agricultural Enterprises. Managing Agricultural Enterprises. 2017; ():77-101.
Chicago/Turabian StylePaweł Bryła. 2017. "Good Practices and Unresolved Problems in Polish Agricultural Enterprises." Managing Agricultural Enterprises , no. : 77-101.
The income of the Polish agricultural sector significantly increased after its accession to the European Union. The entry of Poland into the European Union brought about an investment boom in agriculture and accelerated farm modernisation. The profitability differs depending on the farm size and profile. According to Farm Accountancy Data Network (FADN) data, the highest family farm income was observed in farms producing grain-eating animals, while the lowest occurred in unspecialised farms. The highest level of subsidies was granted to producers of arable crops, and the lowest to famers specialising in horticulture. Nevertheless, the latter were more profitable than the former. The economic result in agriculture depends on the optimal use of labour, capital and land resources. The factor of management plays a crucial role in this regard.
Paweł Bryła. Profitability in Polish Agricultural Enterprises. Managing Agricultural Enterprises 2017, 27 -42.
AMA StylePaweł Bryła. Profitability in Polish Agricultural Enterprises. Managing Agricultural Enterprises. 2017; ():27-42.
Chicago/Turabian StylePaweł Bryła. 2017. "Profitability in Polish Agricultural Enterprises." Managing Agricultural Enterprises , no. : 27-42.
The chapter aims to present key characteristics of Polish agriculture and provide an overview of managerial challenges faced by agricultural enterprises, in particular farms, in Poland. The agricultural sector in Poland is relatively more important than in the whole European Union, which is reflected in its shares in the GDP and employment. The area structure of farms continues to be very fragmented in spite of some recent consolidation processes. The vast majority of agricultural enterprises are family farms. As far as the market performance of Polish farms is concerned, there are (too) many that sell nothing or almost nothing. Agricultural labour productivity is one of the lowest in the European Union.
Paweł Bryła. Agricultural Enterprises in Poland. Managing Agricultural Enterprises 2017, 3 -25.
AMA StylePaweł Bryła. Agricultural Enterprises in Poland. Managing Agricultural Enterprises. 2017; ():3-25.
Chicago/Turabian StylePaweł Bryła. 2017. "Agricultural Enterprises in Poland." Managing Agricultural Enterprises , no. : 3-25.
The chapter aims to discuss the most important managerial issues in Polish agricultural enterprises, such as sales potential and strategy, competitiveness, partnerships and cooperation, human resources and risk management. The period of EU membership was characterised by an impressive growth of Polish food exports. The share of Poland in global trade of agricultural and food products is growing. The legacy of communism contributes to the widespread reluctance of Polish farmers to engage in any kinds of horizontal cooperation. Polish farm managers are characterised by very long periods of holding the same position (tenure). Our interviewees have a very reactive, passive approach to risk management. In case of a disaster, they expect the public authorities to help them.
Paweł Bryła. Managerial Challenges in Polish Agricultural Enterprises. Managing Agricultural Enterprises 2017, 43 -76.
AMA StylePaweł Bryła. Managerial Challenges in Polish Agricultural Enterprises. Managing Agricultural Enterprises. 2017; ():43-76.
Chicago/Turabian StylePaweł Bryła. 2017. "Managerial Challenges in Polish Agricultural Enterprises." Managing Agricultural Enterprises , no. : 43-76.
An evaluation of mortality due to infectious diseases in Poland in 1999–2012 and an analysis of standard expected years of life lost due to the above diseases. The study material included a database created on the basis of 5,219,205 death certificates of Polish inhabitants, gathered between 1999 and 2012 and provided by the Central Statistical Office. Crude Death Rates (CDR), Standardized Death Rates (SDR) and Standard Expected Years of Life Lost (SEYLL) due to infectious and parasitic diseases were also evaluated in the study period as well as Standard Expected Years of Life Lost per living person (SEYLLp) and Standard Expected Years of Life Lost per dead person (SEYLLd). Time trends were evaluated with the application of joinpoint models and an annual percentage change in their values. Death certificates report that 38,261 people died due to infectious diseases in Poland in the period 1999–2012, which made up 0.73% of the total number of deaths. SDR caused by these diseases decreased, particularly in the male group: Annual Percentage Change (APC = -1.05; 95% CI:-2.0 to -0.2; p<0.05). The most positive trends were observed in mortality caused by tuberculosis (A15-A19) (APC = -5.40; 95% CI:-6.3 to -4.5; p<0.05) and also meningitis, encephalitis, myelitis and encephalomyelitis (G03-G04) (APC = -3.42; 95% CI:-4.7 to -2.1; p<0.05). The most negative mortality trends were observed for intestinal infectious diseases (A00-A09) Annual Average Percentage Change (AAPC = 7.3; 95% CI:3.1 to 11.7; p<0.05). SDR substantially decreased in the first half of the study period, but then significantly increased in the second half. Infectious and parasitic diseases contributed to a loss of around 37,000 standard expected years of life in 1999 and more than 28,000 in 2012. During the study period, the SEYLLp index decreased from 9.59 to 7.39 per 10,000 population and the SEYLLd index decreased from 14.26 to 10.34 years (AAPC = 2.3; 95% CI:-2,9 to -1.7; p<0.05). Despite smaller numbers of deaths reported from infectious causes these diseases still represent a serious problem for Poland compared to countries in Western Europe.
Marek Bryla; Elżbieta Dziankowska-Zaborszczyk; Pawel Bryla; Malgorzata Pikala; Irena Maniecka-Bryla. Years of life lost due to infectious diseases in Poland. PLOS ONE 2017, 12, e0174391 .
AMA StyleMarek Bryla, Elżbieta Dziankowska-Zaborszczyk, Pawel Bryla, Malgorzata Pikala, Irena Maniecka-Bryla. Years of life lost due to infectious diseases in Poland. PLOS ONE. 2017; 12 (3):e0174391.
Chicago/Turabian StyleMarek Bryla; Elżbieta Dziankowska-Zaborszczyk; Pawel Bryla; Malgorzata Pikala; Irena Maniecka-Bryla. 2017. "Years of life lost due to infectious diseases in Poland." PLOS ONE 12, no. 3: e0174391.